(OCEANSIDE, CA) – LINKSOUL and LINKSOUL CLUB by John Ashworth & Co. – a new golf-lifestyle apparel line and the custom-branded collection formerly known as Pima Direct – have partnered with Buffalo Communications to turnkey a public relations program.
Crafted exclusively for discerning specialty golf merchandisers and their customers, LINKSOUL and LINKSOUL CLUB showcase a diverse range of products developed by John Ashworth, the internationally-renowned designer and founder of the Ashworth and Fidra brands. In August 2011, Pima Direct LLC acquired Linksoul Inc. and John Ashworth became Chief Creative Officer of the combined company.
A focused collection built from natural performance materials, LINKSOUL caters to style-conscious men seeking a comfortable alternative to “me-too” technical pieces. Easy to wear and featuring a luxury hand feel, each relaxed-yet-sophisticated garment resists wrinkling, shrinking, fading and pilling. Other distinctive elements include precise detailing, modern American fits and subtle colors suitable for the golf club and everyday life.
“LINKSOUL is an evolution of true design sensibilities, not only as it relates to product, but also promoting the art and soul of the game,” says Ashworth. “This is about clothing that we and our close-knit group of friends enjoy wearing, and also appeals to a much broader, like-minded audience.”
Operating since 2005 as Pima Direct, LINKSOUL CLUB provides premium apparel completely customized to a club or resort through course branding on hang tags and labels. With nearly 2,000 accounts worldwide – including scores of Ryder Cup, major championship and PGA Tour event sites – the company has experienced strong double-digit growth each of the past five years.
“Both lines reflect the need for specialty retailers to offer products that satisfy customers’ demands and cannot be found in large discount or department stores,” says company CEO Mark Killeen. “Buffalo Communications is a world-class partner that’s perfectly positioned to tell our unique story through the trade and consumer press.”
For more information: www.linksoul.com, 510.618.1200
About LINKSOUL and LINKSOUL CLUB by John Ashworth & Co.
More a philosophy than a brand, the mission of LINKSOUL is to reconnect golfers with the soul of the game. Each piece has a purpose and reason for being.
Created by legendary apparel designer John Ashworth – founder of the Ashworth and Fidra brands – LINKSOUL represents the evolution of his fashion sensibilities for a golfer’s way of life. The collection is marked by a return to luxurious, lightweight cotton. Remarkably easy to care for and incredibly comfortable, the garments provide true and natural performance and are an ideal alternative to 100 percent polyester clothing.
Founded in 2005 and formerly known as Pima Direct, LINKSOUL CLUB is the world leader in custom-branded apparel for golf clubs and resorts. Combining the finest luxury clothing with a factory direct network, each item is completely customized through course branding on hang tags and labels. This results in a unique look, unprecedented value and industry-best margins. LINKSOUL CLUB specializes in golf polos, sweaters, interlock and fleece crafted from rich materials like SUPIMA cotton, SUPIMA blended with micropoly and advanced performance fabrics featuring micropoly infused with bamboo charcoal.
More information: www.linksoul.com, 510.618.1200
About Buffalo Communications
Headquartered outside Washington, DC, Buffalo Communications is a global golf-lifestyle public relations, branding and marketing-communications firm with clients operating in 40-plus countries. Buffalo employs its longstanding network of media and industry contacts to help clients grow awareness, popularity and revenues. Among its roster of domestic and international category leaders are ECCO, Adams Golf, PGA National Resort & Spa, Fila Golf, Castle & Cooke, Arnie, Kaua’i Visitors Bureau (golf co-op), Club Glove, The Sea Pines Resort and The St. Joe Company.
More information: www.buffalocommunications.com, 703.761.1444.
Contact:
Tom Williams
Buffalo Communications
703.891.3322
twilliams@buffalocommunications.com
twitter.com/buffalocomm
www.buffalocommunications.com
