Peoria, Illinois, January 3, 2012 – Arriving on golf courses this year is a new line of sunglasses that allow golfers to show support for their favorite college teams while aiming for a hole-in-one. The line will be showcased at the 2012 PGA Merchandise Show.
Maui Jim, the world’s fastest growing manufacturer of polarized sunglasses, is now offering a new college-branded line of sunglasses for 11 of America’s top universities. For each participating school, sunglasses feature frames in the schools’ colors along with school-branded cleaning cloths and sunglass cases. Glasses are available at participating college bookstores or optical stores around participating universities: University of Alabama, Florida State, Auburn, Clemson, University of Florida, University of Georgia, University of Michigan, Louisiana State, University of Miami, University of Tennessee and University of Texas at Austin.
The new line uses high performance, unisex designs that are some of Maui Jim’s best sellers, customized in fun school colors, including Lighthouse, Breakwall, Ho’Okipa and Makaha. All these styles are made from light weight, durable nylon or Grilamid. Three lens colors – Neutral Grey for bright sun, HCL® Bronze for variable light conditions and Maui HT™, an all-around lens or for dark, foggy days – are offered in the collection. Each school has chosen frames and lens colors that best match the style of their students and alumni. Participating schools include (some schools offer more than one style):
University of Alabama Florida State University Auburn University Clemson University
Breakwall (Crimson) Lighthouse (Garnet) Lighthouse (Blue) Ho’Okipa (Orange)
University of Georgia University of Michigan Louisiana State University University of Miami
Breakwall (Red) Lighthouse (Blue) Lighthouse (Yellow Gold) Breakwall (Green)
University of Tennessee University of Texas at Austin University of Florida
Ho’Okipa (Orange) Makaha (Burnt Orange) Makaha (Purple)
“These glasses have been a huge hit,” said Maui Jim’s Vice President of Marketing, Linda Glassel. “They offer great eye protection against glare and UV rays, as well as a big dose of school spirit.”
All Maui Jim’s lenses feature the company’s proprietary PolarizedPlus®2 technology that reduces 99.9 percent of harmful glare and cuts UV rays by 100 percent. Each lens features nine layers of protection, as well as unique, bi-gradient mirror technology, to eliminate eye fatigue – basically, the glasses squint for the wearer.
PolarizedPlus®2 not only reduces glare, but also produces true, vivid colors. With Maui Jim lenses, blues are bluer. Greens are more vivid. Reds are vibrant. Yellows pop. Whites are true. This is because the company uses three rare earth elements on its lenses which, when combined with the glare-eliminating elements of each lens, result in significantly truer colors.
All Maui Jim sunglasses use unique waterproof and oleophobic coatings to repel water and grease, and make smudges and fingerprints easier to wipe away – on both inside and outside surfaces. Clearshell® scratch-resistant technology on the Polycarbonate lenses helps them perform better for longer – which means clearer sight.
-end-
About Maui Jim, Inc. Maui Jim, Inc.® is the fastest growing premium polarized sunglass maker in the world. The company’s reputation is based on the development of advanced technologies for double and single gradient lenses that reduce 100 percent of harmful UVA and UVB rays and cut glare from above, below and behind each lens by 99.9 percent. Maui Jim uses up to 9 layers of protection built into each lens, including the company’s proprietary polarized film, PolarizedPlus®2, that produces true, vivid colors. Visit MauiJim.com or follow us on Facebook and Twitter at @OfficialMauiJim.
Contact:
Siobhan Olson, 336-769-6365
