Birmingham, Mich. – American apparel maker The Otter Company announced plans to exhibit at the 59th PGA Merchandise Show, Jan. 26-28, 2012, at the Orange County Convention Center, in Orlando, Fla.
“We’re pleased to join the industry to debut our all-new 2012 outerwear collection to golf’s most influential retailers from around the world,” said Martin Stebbins, the company’s founder and President. “The PGA Merchandise Show is a well-know for innovative product introductions and we’re taking this opportunity to demonstrate that The Otter Company has broken from the traditions that have bound weather-resistant active wear. Our 2012 outerwear collection features a series of styles and eco-sensitive fabrics – including cottons, wools and eco-sensitive man-made fabrics – without sacrificing performance, function, style or fit.
Designed to extend playing sessions and seasons shortened by poor weather, the new spring 2012 collection includes five groups; the signature Rain Sweater, the Storm Fleece line, the Francestown series, the Otter-Tech line and the Play-Through series.
ACTION-Aimed Performance Design™ is the unique characteristic of every garment from The Otter Company. It incorporates construction details allowing for the un-encumbered motion demanded by weekend and full-time athletes alike. The collection also features traditional colors with bold accents and pops of color.
The Otter Company ECO-Aimed Performance Fabrics™ include materials that are renewable, sourced from recycled materials, or manufactured according to a series of standards that consider human and environmental safety. ECO-Aimed Performance Fabrics combine technical function, a high-level of performance and sustainable practices.
The Otter Company spring 2012 line will be on display from Thursday, Jan. 26 through Saturday, Jan. 28, in booth #5382 on the show floor within the New Products Center.
About The Otter Company
The Otter Company, headquartered in Birmingham, Mich., designs, manufactures and markets comfortable, technical and ecologically sensitive outerwear for sports people. We maximize playtime and extend sessions and seasons with garments that allow play earlier in the spring, later in the fall and in any inclement weather.
Inspired by the otter, whose fur is the thickest in the animal kingdom and is constructed in layers to trap air, generate warmth, and keep the skin dry – the otter is comfortable at play in any climate. Otter garments emulate this brilliant natural design and the spirit of the otter – its playfulness, its freedom, and its willingness to continue to enjoy itself when the weather is less than ideal. We say, “Whatever the weather. Keep playing. Stay comfortable.” It’s the otter’s way, and The Otter Company’s pledge. www.theottercompany.com
Contact Information:
The Otter Company
Martin Stebbins, President
mstebbins@theottercompany.com
Media Inquiries
Daniel Saad, DJS Communications
daniel.saad@djscomm.com
248-225-8831
About the PGA Merchandise Show
Since its inception in 1954, the PGA Merchandise Show has become the world’s most influential golf trade show and the global summit for the business of golf. In January 2012, the PGA Merchandise Show will once again welcome more than 40,000 industry professionals from some 75 countries to uncover the latest trends, source the newest golf merchandise, test the latest equipment, enhance careers, learn proven business best practices, network among peers and grow the business of the game. Nearly 1,000 golf companies and brands, representing every business sector of golf from market leaders to start-up companies, will display and demonstrate hundreds of thousands of golf merchandise that will appear in golf shops and retail stores throughout the 2012 golf season. For more information, visit www.pgashow.com.
CONTACT INFORMATION:
PGA Merchandise Show: Sherry Major, (716) 662-3855, smajor@reedexpo.com
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