(VIENNA, VA) – Billy Casper Golf (BCG) – owner and operator of golf courses, country clubs and resorts – has been chosen to manage Sapona Country Club in Lexington, NC, 45 minutes southwest of Greensboro.
The Sapona addition increases BCG’s portfolio to five in North Carolina and 21 in the Mid-Atlantic. In 2011, the company assumed operation of 20 private, public and resort properties.
BCG will oversee all aspects of Sapona’s member programs, operations, golf course and property maintenance, sales, marketing and public relations, staffing and training, merchandising, restaurant and banquet activities, financial management and special events.
The selection of BCG coincides with the 45th anniversary of Sapona in 2012.
“Billy Casper Golf has proven success integrating membership and limited, invited outside play,” says Richard Goff, President of the Sapona Country Club Board of Directors. “The company’s vast resources and hands-on management team will enhance the entire operation to benefit golf and social experiences.”
“Sapona enjoys a solid membership base and wonderful setting,” says Peter Hill, Chairman and CEO of BCG. “Our team’s focused, strategic vision and tactical programming is poised to ensure club vitality for current and future generations.”
BCG will enact its proprietary “BCGreen” initiative at Sapona to conserve, protect and enhance the environment. Sapona will also enroll in the Audubon International “Certified Audubon Cooperative Sanctuary” program. This designation increases efficiencies in maintenance, energy, water, pesticides, fertilizer, equipment wear and labor.
Designed by renowned architect Ellis Maples and established in 1967, the 18-hole, 6,620-yard, par-71 golf course at Sapona Country Club features classic design principles evident throughout the timeless golf experience. The traditional layout was crafted from beautiful rolling terrain and hardwood forests, creating a shot-maker’s delight. Golfers enjoy expertly manicured conditions and exceptional playability year-round.
Non-golf amenities feature Har-Tru tennis courts and a swimming pool complex. The impressive 16,000 square-foot clubhouse showcases incredible charm and comfortable surroundings. A fully-stocked pro shop, bag storage, locker rooms, dining and banquet rooms make Sapona the preferred area venue for weddings, corporate outings and other social events.
For more information: www.saponacc.com, 336.956.6245.
About Billy Casper Golf
Widely respected as a high-performance owner-operator of more than 130 golf courses, country clubs and resorts in 28 states, BCG holds the second largest domestic portfolio. The company provides turnkey club management for public-agency and private owners, developers and investors. Founded more than 20 years ago in cooperation with golf legend Billy Casper, the firm is headquartered in Vienna, VA with regional offices strategically convenient to courses’ locales.
Industry leaders and media praise the company’s best-of-breed infrastructure that shows clients favorable returns on investments. BCG’s economies of scale make and save money for courses while delivering personal touches to golfers and club members.
Buffalo Communications – a division of Billy Casper Golf – is the global public relations, branding and marketing-communications firm. In addition to creating and implementing programs for Billy Casper Golf courses, Buffalo represents many of golf’s top brands (products, resorts, destinations and communities) worldwide.
For more information: www.billycaspergolf.com, www.buffalocommunications.com, 703.761.1444.
Contact:
Nick Lashinsky
Billy Casper Golf / Buffalo Communications
703.891.3324
nlashinsky@billycaspergolf.com
www.buffalocommunications.com
www.billycaspergolf.com
