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Softspikes®Wins Sony Open

January 17, 2012

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Softspikes/PrideSports worn by 11 of the top 13 players

BRENTWOOD, Tenn., January 17, 2012 … Softspikes®, the world’s best-selling golf cleat brand and maker of the #1 Cleat in Golf, claimed 57% of the plastic cleat field in Honolulu. Six of the top ten plastic cleat wearers were donning Cyclone, Softspikes’ newest cleat.

Starting 2012 off right, Cyclone added another win to its growing list of victories. In its first year on tour, Cyclone won more than 10 PGA events in 2011. It has an advanced rotational design to counteract the forces seen during impact, and also features Softspikes’ patented Dynamic Cleat Technology to provide traction and durability.

“We’re proud to see the first win of the season go to Softspikes,” said John Hohman, Vice President of Marketing, PrideSports. “We’re looking forward to an exciting year ahead and many victories for Cyclone and our other cleat brands.”

Softspikes’ patented Dynamic Cleat Technology allows its cleats to be responsive to all terrains – Tee Boxes, Fairways, Roughs, Greens, etc – providing confidence on every swing of the club. In other words, longer drives, better iron shots and lower scores. For more information on Softspikes, please visit www.softspikes.com.

PrideSports was formed in January 2003 following Pride Manufacturing Company’s purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world’s premier golf accessories company, as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively. Today, PrideSports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.

Contact:
Lane Dycus

(ldycus@pridesports.com)

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