Nike VR_S irons feature NexCOR face technology for maximum speed and distance
BEAVERTON, Ore. (January 12, 2012)-Continuing with the perpetual theme of speed and distance in its new VR_S line of clubs in 2012, Nike Golf is introducing the Nike VR_S irons. Nike’s new award-winning VR_S club line is an extension of the successful Nike VR franchise, which was first introduced in 2008 and has more than 50 worldwide wins including three major championships.
The Nike VR_S irons feature NexCOR variable face-thickness technology, resulting in Nike’s fastest and farthest irons ever. Nike’s new NexCOR Face Technology brings driver face technology to its irons for the first time. It maximizes distance for the widest range of players through a new speed-expanding multi face thickness design. The NexCOR infinity design creates a bridge for ultra-thin, ultra-hot faces and unmatched ball speed from every club in the bag.
Nike engineers conducted impact studies and were able to map where consumers hit the ball on the face at impact on every club. Based on those results, the location of the NexCOR technology differs from club to club.
“We are driven to help golfers get better,” said Tom Stites, Director of Club Creation for Nike Golf. “This NexCOR technology allows for the clubface to produce greater energy return, higher trajectory and longer and straighter shots. Golfers will start noticing that they are hitting shorter irons into the greens. This will not only help to improve their confidence level, but also their game.”
The VR_S clubface delivers a high COR face for more distance. The new face construction expands the maximum COR zone from the low-center to the high-toe where the majority of iron shots are struck.
Using Nike’s PowerBow technology, the weight is positioned off the face with an undercut construction. The PowerBow technology produces a faster, higher launch for maximum carry, straighter ball flight and steeper descent to hold greens.
The Nike VR_S family includes drivers, fairway woods, irons and hybrids — all combining to what is the fastest and hottest family of golf clubs that Nike Golf has ever produced, and, in turn, generating more distance for every shot.
VR_S Irons
Availability: February 3, 2012
Specifications:
4-AW, True Temper Dynalite 90: S,R; RH/LH;
4-AW, Nike Fubuki K: S,R,A; RH/LH;
5H,6H,7-SW Nike Fubuki K: W; RH
Street Price: $599 STEEL/$699 GRAPHITE
Located at NIKE’s World Headquarters in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great sport by developing groundbreaking innovations that enable and inspire athletes to become better. For more information on Nike Golf, visit our Web site at www.nikegolf. To follow Nike Golf on Twitter visit www.twitter.com/nikegolf and go to www.facebook.com/nikegolf to become a fan on Facebook. To view Nike Golf videos subscribe to our You Tube channel at www.youtube.com/nikegolf. Editors and journalists in the U.S. seeking editorial information and downloadable images, visit www.nikegolf.com/presscenter. For international journalists, please contact Nike Golf’s public relations representative in respective countries for information.
Contact:
Beth Gast – Nike Golf
503.532.8852
beth.gast@nike.com
Gretchen Wilhelm – Nike Golf
503.532.6236
gretchen.wilhelm@nike.com
