SCOTTSDALE, Ariz. (Jan. 18) – TRUE linkswear will unveil its 2012 product line Jan. 26-28 at the PGA Merchandise Show in Orlando, Fla. You can check out the only footwear that offers “The Barefoot Experience” at Booth No. 5143.
The new line is already available for pre-order on the TRUE linkswear website and can be found at retailers in early February.
“The PGA Show was a great launching pad for our brand last year and we are very excited to unveil our 2012 lineup next week in Orlando,” said Rob Rigg, co-founder and president of TRUE. “The pre-release buzz around our 2012 products has been fantastic and we think that when buyers and media get to see the products first-hand, they will be as enthusiastic as we are.”
New for 2012
TRUE’s 2012 line features one new style and updates to their current styles, as well as additional color options. In addition, TRUE has improved the shoes’ proprietary outsole to increase playability, while maintaining comfort and durability. All three models feature the thinnest sole in golf (2.5 mm), allowing players to truly “Feel the Course.”
The TRUE phx ($99) is the first shoe with a sneaker profile offered by TRUE linkswear. The phx will be offered in six color options, and it offers the look and comfort of a sneaker with the game enhancement benefits that only TRUE can offer.
The TRUE tour ($149) was the first product offered by TRUE, a saddle-style golf shoe that is both traditional and modern at the same time. The new tour features a cleaner profile with enhanced aesthetics, an improved lacing system, improved leather quality and a 3-D performance mesh sock liner. The tour will be initially offered in six color options.
The TRUE stealth ($199) is designed to easily transition from a round on the links to off-the-course engagements with more traditional styling and a modern silhouette. It offers premium leather with a distressed appearance and is finished with a cap toe. Building off of the success of the original stealth, the 2012 style offers a cleaner profile with enhanced aesthetics, improved premium leather quality and a leather sock liner. The stealth will be offered in three colors.
“The feedback I get from players and fans out on the Tour about TRUE has been remarkable,” said Ryan Moore, PGA TOUR player and co-founder of the company. “The interest in the shoes is only growing, and the new options we have coming out makes me even more thrilled to be associated with TRUE.”
TRUE products are available at many national retailers, including Golfsmith, PGA Tour Superstores, Edwin Watts and GolfTown in Canada. More retailers and information can be found at www.truelinkswear.com.
About TRUE linkswear
TRUE linkswear is a Scottsdale-based footwear and apparel company. Its founders are dedicated golfers who share a passion for the game – walking the fairways with friends, and knocking down pins, while truly feeling the course. Their initial product, the TRUE tour shoe, is worn by Ryan Moore, an investor and co-founder in the company, on the PGA Tour. TRUE footwear is designed to offer a “barefoot” experience by providing the lightest shoe with the thinnest sole in golf. For more information, visit www.truelinkswear.com.
Contact:
Bryan Harris, Jackson Spalding
(404) 874-7164
bharris@jacksonspalding.com
