Third party tee time marketing continues to be a red hot topic in the golf industry, with plenty of proponents and opponents debating the issue. In the January issue of The Pellucid Perspective, find out what changes GolfNow, the 5,000 lb. gorilla of the tee time marketers, has in store for the New Year, and what those changes could mean for course owners and operators. Click here to get plugged into the discussion:
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201201
Here are some of the other topics we explore and discuss in our own inimitable way in the January issue:
• 2011 was a banner year for many of the industry’s top course management companies, and 2012 could be more of the same. Find out who the biggest movers were, and why, and what to look for in the coming months.
• In these times of intense competition for share-of-golfer, marketing continues to separate the winners from the losers. Publisher Jim Koppenhaver provides a Pellucid score sheet as a benchmark for measuring your course’s marketing efforts in terms of goals, strategies and results.
• The rapidly growing Great Life Golf & Fitness company introduces franchising of its innovative golf-fitness pairing and revenue generation programs.
• In our monthly Market Scorecard section we outline the national and regional weather impact through December, as well as rounds, revenue, utilization and RevpAR through November and we’ll taste-test Cheesehead golf in our Market Focus section look at Milwaukee.
• Those stories and more, including a preview of the upcoming PGA, Golf Industry and Club Managers Association shows.
Seventeen months ago, Pellucid set out to meet owners/operators, equipment manufacturers, lenders and service providers halfway in their need for insightful and actionable information when we published the inaugural issue of The Pellucid Perspective. The January issue, distributed digitally to nearly 25,000 industry stakeholders, marks and reaffirms our belief that there is at least a small cadre of industry stakeholders trying to not only survive but thrive in the current chaos we call the golf industry.
We couldn’t have made it through the inaugural year without the financial support of our sponsors who are recognized thought-leaders within their respective categories. We recognize and thank ongoing charter sponsors ValleyCrest Golf Maintenance Services and KemperSports Management, and welcome new sponsors Sequoia Golf and GolfSwitch. There are six month and annual sponsorship opportunities available for 2012 for those who want exposure to nearly 25,000 industry leaders and followers as well as the corporate association with Pellucid’s effort to expand intelligent discussion on the current key industry challenges and opportunities. Contact Editor-in-Chief Jim Dunlap if interested (760-212-3714, jdgolfer@cox.net).
We hope you’ve enjoyed and benefitted from the initial 17 issues of the Perspective. If you’re not yet getting it or you know of associates who would similarly benefit, feel free to pass along and encourage them register on the Pellucid website (www.pellucidcorp.com, click on information for any service). That way in the future they won’t be reliant on your benevolence to pass it along in a timely manner!
Contact:
Jim Koppenhaver, President, Pellucid Corp.
jimk@pellucidcorp.com
www.pellucidcorp.com
