(MONTREAL) – Fila Golf – the internationally recognized men’s and women’s sportswear brand exclusively licensed in North America by Fersten Worldwide — will introduce its vintage-inspired 2012 collection featuring a new outerwear range of products at Booth 2155 during the PGA Merchandise Show, January 26-28 in Orlando, FL.
The latest offerings play off 1950s prep school athletics, blending ski, tennis and golf styling with modern technical properties and premium fabrics. The collection is enhanced by time-honored details such as mesh rolled shoulders for men, keyhole and sweetheart necklines for women and the addition of rich Crimson to the color palate.
“Our goal is to create innovative and functional apparel that is true to FILA’s century-long heritage,” says Nancy Robitaille, Fila Golf Principal Designer. “This line blends seamlessly with previous offerings, but has a unique flare that’s both reminiscent of classic resort styles and fun.”
Highlighted by premium fabrics, bold colors and authentic styling, the latest offerings are separated into six sub-collections – Essenziale, Forza, Primo, Strato, Fuori and Bersa. Color blocking, sleek stripes and subtle texturing providing a refreshing twist on golf fashion. The men’s and women’s polos, shirts, layering pieces, outerwear, pants, shorts, skorts and accessories retail for $20 to $140.
For more information, visit www.ShopFilaGolf.com or call 800.565.7462.
About FILA
In 2011, Fila celebrated its centennial anniversary, a milestone for this historic brand established a century ago by the Fila brothers of Biella, Italy. Fila is now a leading manufacturer of sport and leisure footwear and apparel distributed worldwide. The internationally respected company, having gained world-class recognition in tennis apparel, has developed brand recognition by marketing high design and style content products that are endorsed by professional athletes from around the world.
For more information: www.fila.com
About Fersten Worldwide
Fersten Worldwide (FW) – North America’s full-service supplier of decorated apparel and accessories to the golf and corporate promotional products industries – is the exclusive licensee of Fila Golf. FW develops, designs, manufactures and distributes all Fila Golf branded apparel and headwear for the United States and Canada.
For more information: www.fersten.com
Contact:
Jamie Brooks
Buffalo Communications
703.891.3510
jbrooks@buffalocommunications.com
www.buffalocommunications.com
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