Castle Pines, CO (January 19, 2012) – The 2010 edition of The Business of Golf – What Are You Thinking? sold out this week. E-books of this business of golf textbook by James J. Keegan remain available at www.amazon.com.
Within 18 months of the publication of the book, 1,000 copies were purchased in 13 countries. The book won an ING 2010 Media Outstanding Achiever Award and the 2011 Independent Publisher Bronze Medal Award for Business/Career/Sales books.
The hardcover edition was adopted as a core classroom textbook at eight colleges and universities: Clemson University – PGM Program, University of Wisconsin – Stout PGM Program, PGA National Training Academy – United Kingdom, Golf Academy of America, Keiser College of Golf, Western New England College, Holland College – PGM Program, and Humber College – PGM Program. One of the reasons for book’s popularity is that the author, James J. Keegan, Managing Principal of Golf Convergence, hosted LIVE WEBINARS with contemporary insights based on recently completed client engagements. Case studies and a test bank of questions were also provided to the schools.
Within the industry, the book’s popularity is rooted in its precise formula to boost net income through the creation of a strategic plan by using the Golf Convergence™ WIN formula. The process is made up of eight steps: local market analysis, weather impact, technology integration, financial analysis and modeling, facilities assessment, operational review, and golfer loyalty.
The book illustrated that in a well-managed operation, every operational decision can be traced back to the tactical plan and up to the strategic vision. Without a vision, the business will flounder. The finest tactical plan, without a talented team, is meaningless. Case studies documented in the book show that it takes all three components-strategic vision, tactical planning and operational execution-to be successful.
Most people are too overwhelmed by data to make proper use of all the details. The process outlined in the book leads golf course owners and managers to craft a solid vision that provides peace of mind.
This book complements the Golf Convergence strategic consulting practice, which is based on our philosophy of “listen, learn, help, and lead.”
Contact:
Debra Bryan, VP – Marketing
Golf Convergence
4215 Morningstar Drive
Castle Rock, CO 80108
303 283 8880
info@golfconvergence.com
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