ORLANDO (Jan. 19, 2012) – Golf Channel and its Golf Channel Business Solutions group will present “Delivering More: Technology that Works for the Golf Operator” on Jan. 26 during the PGA Merchandise Show. The presentation, which begins at 4:30 p.m. in the Business Solutions Zone on the show floor, will highlight products and services available from Golf Channel Business Solutions that help PGA Professionals, course owners and managers increase revenues.
“How do we increase rounds and revenues? That’s the question on everyone’s mind,” said Paul Sampliner, senior director, Course Operations for GolfNow.com, the largest online tee-time reservation service in North America and managed by Golf Channel. “This presentation is designed to give PGA Professionals, owners and operators new ideas to consider from the wide range of time-saving and revenue-generating technology, marketing and consulting services we offer.”
The company’s exhibit in the Golf Business Solutions Zone, as well as the Jan. 26 presentation, are designed to highlight technology platforms, grow-the-game initiatives, distribution portals and marketing opportunities that increase exposure, enhance marketing programs, fill tee sheets and improve revenues.
The Golf Channel Business Solutions portfolio of programs and services includes the GolfNow.com online tee time reservation service, which in 2011 enabled more than 1 million registered golfers to book more than 6.5 million rounds; GolfNow Golf Leagues and the Golf Channel Am Tour, which bring avid as well as casual golfers to participating courses across the U.S. to compete and have fun; Let’s Play 9, which encourages 9-hole and after-5 p.m. rounds; SwingFix, an online lesson platform; and Deal Caddy, a social commerce program aimed at a dedicated golfer database.
“No one is more focused on helping PGA Professionals and operators succeed than Golf Channel Business Solutions,” said Sampliner. “It’s the reason we exist.”
About GolfNow.com
GolfNow.com is the Internet’s largest and most comprehensive online tee time reservation service. Using leading-edge technology, GolfNow.com offers golfers more ways to stay connected to their favorite courses and tee times that fit their schedules and budgets through the web, email and a mobile feature. Since its launch in 2001, GolfNow.com has expanded to more than 80 markets in North America and the United Kngdom and now provides tee time access to approximately 4,000 courses for more than 1.1 million registered users.
Contact:
Bill Bryant, Bryant Marketing Communications
bbryant@bryantmarcomm.com, 678-366-3232
Lissette Pamplona, Golf Channel Solutions
lpamplona@golfchannel.com, 407-355-4413
Dan Higgins
407-355-4018
dhiggins@golfchannel.com
