Key findings from past 11-months of men’s & women’s golf apparel; sales have increased 9.1% compared to 2010 and continue to lead the retail market both on- and off-course
ORLANDO, Fla., January 19, 2012 … Golf Datatech, LLC (www.golfdatatech.com), the industry’s leading independent research firm for consumer, trade and retail golf trends and performance, today announced key findings from the past 11-months of the Company’s Golf Apparel Market Reports, representing the January-November 2011 time period. The study shows significant gains in golf apparel sales, which continue to lead the retail market in both the On- and Off-Course categories. In fact, through the first 11 months of 2011, On-Course dollar volume has increased 8.0% while Off-Course dollar volume has increased 12.9%. Overall, golf apparel sales have increased 9.1% as compared with 2010.
“Through the first 11 months of 2011, every product category shows significant improvement over 2010 dollar sales volume,” said Tom Stine, Co-Founder, Golf Datatech. “These totals don’t take into consideration December numbers, which reflect the bulk of holiday sales and are likely to further increase these figures considerably.”
The Golf Apparel Market Reports, which are available on a monthly basis to apparel companies, retailers and golf shop operators/managers, provide a detailed snapshot of apparel sales for every category, including shirts, pants and outerwear, for both men and women. Moreover, the reports list the market shares, retail pricing and inventory levels of virtually every apparel manufacturer (see companies listed on pg. 2), as well as define the market leaders in every category. Also included in the reports are graphs to help manufacturers analyze the market and their standings. For the January-November 2011 time period, key general findings include:
Men’s On-Off Course Golf Apparel
• For men’s shirts, including short and long sleeve, the average retail price shirt sold at On-Course locations was $50.42, which reflects a decrease of 1.3%, while the average retail price at Off-Course locations was $34.70, which reflects a decrease of 0.5% from 2010.
• In regards to men’s tops, which showed the most significant increase of 21.9% in sales as compared to 2010, and which includes sweaters, vests and fleeces, the average retail price sold was $75.13 at On-Course locations, which reflects an increase of 4.2%, while the average retail price at Off-Course locations was $40.72, which reflects an increase of 3.4%.
• The average retail price of men’s bottoms, including pants and shorts, was $49.04 at On-Course locations, which reflects an increase of 2%, while the average retail price at Off-Course locations was $47.38, which reflects an increase of 3.1% from 2010. Overall, sales of men’s bottoms increased 20.6% as compared to 2010.
Women’s On-Off Course Golf Apparel
• For women’s shirts, including short and long sleeve, the average retail price shirt sold was $45.49 at On-Course locations, which reflects a 2.8% increase from 2010, while the average retail price at Off-Course locations was $37.20, which reflects a 0.6% increase from 2010.
• In regards to women’s tops, which include sweaters, vests and fleeces, the average retail price top sold was $63.72 at On-Course locations, which reflects a 2.5% increase from 2010, while the average retail price top sold was $50.28 at Off-Course locations, which reflects a significant increase of 10.3%. Overall, sales of women’s tops increased 12% as compared to 2010.
• The average retail price of women’s bottoms was $53.61 at On-Course locations, which reflects a 4% increase, while at Off-Course locations the average retail price was $50.86, which reflects a decrease of 1.7% as compared to 2010.
On-Off Course Golf Outwear
• For outerwear, the average retail price was $72.79 at On-Course locations, which reflects a 0.6% increase from 2010, while the average retail price at Off-Course locations was $62.94, which reflects a decrease of 2.8% from 2010. Overall, outerwear sales have increased 9.4%.
Golf Apparel companies featured in the monthly Golf Apparel Market Report, include:
• Adidas
• Ahead/Kate Lord
• Antigua
• Ashworth
• Ben Hogan
• Bette & Court
• Bobby Jones
• Bugatchi
• Byron Nelson
• Callaway
• Carnoustie
• Cutter & Buck
• EP Pro
• Fairway & Greene
• Footjoy
• Forrester
• Gear For Sports
• Greg Norman
• Harry Vardon
• Isisport
• Izod
• Jamie Sadock
• Lija
• Lilly Pulitzer
• Liz Claiborne
• Mizuno
• Monterey Club
• Nicklaus Sportswear
• Nike
• Oxford
• Page & Tuttle
• Peter Millar
• Ping
• Polo/Ralph Lauren
• Sport Haley
• Straight Down
• Sunice
• Sun Mountain
• Sunderland
• Tail
• Tehama
• Tommy Bahama
• Tommy Hilfiger
• Travis Mathew
• Under Armour
• Zero Restriction
Golf shops interested in getting the FREE monthly reports should contact Suzie Phillips at sphillips@golfdatatech.com or 407-944-4116. Apparel manufacturers who would like to see sample reports should contact Tom Stine at info@golfdatatech.com or 407-944-4116.
About Golf Datatech, LLC
Golf Datatech, LLC was established in 1995, and since that time it has become the industry’s golf standard for accurate and timely information on the retail sales, inventory, pricing, and distribution of golf products through the on and off course channels. In 1998, the Company extended its reach into consumer research and strategic sales and marketing consulting. In 2006, the Company expanded its retail and consumer research programs into the United Kingdom and in 2008 added markets in Europe. Golf Datatech now produces the first-ever electronically driven golf retail sales reports for the UK, Sweden and Germany.
Contact:
Suzie Phillips (sphillips@golfdatatech.com)
Golf Datatech, LLC @ 407-944-4116
Michele Cooper (michele@mastrocomm.com)
Mastro Communications, Inc. 732-469-5700)
