Nike Golf combines innovative technologies to create the ultimate lightweight summer golf shoe
BEAVERTON, Ore. (January 19, 2012) – Leveraging the success of the Nike Lunar Control men’s golf shoe, Nike Golf is expanding its Lunar offering with the addition of the new Nike Lunar Ascend men’s golf shoe. Loaded with innovative Nike technology, the Nike Lunar Ascend features Nike’s Hyperfuse construction and Integrated Traction.
Available on January 1, 2012, The Nike Lunar Ascend is engineered with the ingredients of the perfect lightweight and breathable golf shoe that combines stability and the comfort of Lunar cushioning. To achieve these optimal combinations, Nike Golf collaborated with Nike Inc. to utilize Hyperfuse construction to deliver the perfect summer golf shoe.
An upper construction technique that originated in Nike Basketball, Hyperfuse construction is an innovative multi-layered construction that ensures lightweight support, comfort, breathability and durability. Hyperfuse is an engineered composite of three different materials: an internal synthetic underlay for structure and support, a performance mesh layer for breathability and a thin TPU durable outer layer for additional protection and support. The base stability layer and the breathable layer are fused together with the thin TPU skin layer for a no-sew construction. Hyperfuse construction allows the Nike Lunar Ascend to achieve structure and stability while maintaining lightweight breathability. This Nike innovative technology results in a serious performance golf shoe.
The Nike Lunar Ascend utilizes the Tour-proven Lunarlon foam cushioning paired with an Integrated Traction performance outsole. Integrated Traction is a molded TPU outsole that enhances traction and ground feel while reducing the overall weight of the shoe. The lower profile of the Nike Lunar Ascend increases stability while utilizing Integrated Traction to eliminate spike pressure and maintain traction. The Integrated Traction outsole allows more flexibility and greater natural motion for the foot.
Developed in Nike’s Innovation Kitchen, Lunarlon cushioning system is another proprietary technology from Nike that offers underfoot comfort, ground feel and stability. The Lunarlon foam midsole is lightweight, durable and highly responsive resulting in a unique combination of cushioning and support.
Packed with golf-specific technology, the Nike Lunar Ascend is the pinnacle lightweight and breathable performance summer golf shoe.
Key Features:
Hyperfuse technology combines synthetics, mesh and TPU
Lunarlon cushioning in heel
Full-length comfort sockliner
Full-length TPU Integrated Traction
Nike Power Platform
Nike Lunar Ascend
Available: 1/1/2012
MSRP: $130.00 (MAP/Street $99.99)
Colors: White/Black-Action Red-Granite; Black/Black-Grey-Electric Green; Soar/White-Metallic Cool Grey-Black; Cool Grey/White-Black-Action Red
Located in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great game by developing ground-breaking innovations that enable athletes to perform at their physical and mental peak. For more information on Nike Golf, visit our Web site at www.nikegolf.com. To follow Nike Golf on Twitter visit www.twitter.com/nikegolf and go to www.facebook.com/nikegolf to become a fan on Facebook. Editors and journalists in the U.S. seeking editorial information and downloadable images, visit www.nikegolf.com/presscenter. For international journalists, please contact Nike Golf’s public relations representative in respective countries for information.
Contact:
Beth Gast – Nike Golf
503.532.8852
beth.gast@nike.com
Gretchen Wilhelm – Nike Golf
503.532.6236
gretchen.wilhelm@nike.com
