Grand Golf Resorts of Florida hosts event at 2012 PGA Merchandise Show
PALM BEACH GARDENS, FL, January 23, 2012 -The National Women’s Golf Alliance (NWGA), with the mission to increase the number of women playing golf and improve engagement levels of existing women golfers, will launch their initiatives with a ‘Rolling Out the Green Carpet’ networking breakfast at the 2012 PGA Merchandise Show at the Orange County Convention Center in Orlando, Florida on Friday, January 27. The invitation-only breakfast hosted by Grand Golf Resorts of Florida will feature World Golf and LPGA Hall of Fame member and National Women’s Golf Alliance spokeswoman, Nancy Lopez.
“It gives me great pleasure to partner with NWGA in our efforts to encourage more women to play and stay in the game. Golf is a game I have loved my entire life and I always have wanted women to have equal opportunities to truly enjoy the game,” says Lopez, a 48 time winner on the LPGA Tour.
The Grand Golf Resorts of Florida, part of Salamander Hotels & Resorts founded by Sheila C. Johnson, unites Innisbrook Resort near Tampa, Reunion Resort in Orlando and Hammock Beach Resort at Palm Coast, creating an unparalleled golf and family destination. From the Gulf to the Atlantic, Grand Golf Resorts of Florida features 1250 spacious villas and homes, numerous family oriented activities and 162 holes of golf designed by Jack Nicklaus, Arnold Palmer, Tom Watson and Larry Packard. Featuring some of the highest-rated courses in Florida, the collection has also hosted PGA TOUR, Champions TOUR, LPGA Tour and Legends Tour championships and includes the ANNIKA Sorenstam Academy.
“This is a historical coming together of women’s golf groups to speak with one voice,” says Pam Swensen, CEO of the EWGA. “The NWGA and its ‘Rolling Out the Green Carpet’ program will help golf facilities better meet the needs of their female customers, while enhancing their bottom line. We especially thank Sheila Johnson and Grand Golf Resorts of Florida for hosting this breakfast, which allows us to launch this important initiative during the golf industry’s largest annual venue. ”
The National Women’s Golf Alliance (NWGA) unites four of the nation’s most highly respected women’s golf organizations, the EWGA, Golf for Cause LLC, Jan Bel Jan Golf Course Design, and Ladies Links Fore Golf, LLC (LL4G). They have brought together their years of expertise, data and observation regarding what women golfers want, need and expect for an enhanced playing experience that will keep women excited about and engaged in golf for years to come. Utilizing this information, the NWGA has developed a base of standards and best practices to help make golf facilities more welcoming and attractive to women and enhance golf’s overall appeal to women.
For golf facilities interested in learning more about Rolling Out the Green Carpet™ program, email debbie_waitkus@nationalwomensgolfalliance.com.
Contact:
Angie Niehoff 561-868-0297 or 305-582-7450 angie_niehoff@nationalwomensgolfalliance.com
