ORLANDO, Fla. (Jan. 26, 2012) – Golfweek, the most authentic, authoritative and independent voice in golf, today announced the debut of the magazine’s yearlong “It’s Grow Time” project – a continuing special series dedicated to increasing dialogue about the biggest threat confronting golf: slumping participation. With the number of golfers and overall rounds played decreasing year after year, the PGA of America, U.S. Golf Association and other industry leaders are using 2012 to roll out new initiatives designed to reverse the decline. As the leader in establishing the news agenda for the industry, Golfweek is devoting substantial resources and editorial space to tackling this critical issue.
“Those of us at Golfweek who cover golf for a living love this game, would like to see more people playing it, and recognize a sense of urgency regarding its future that should concern us all,” said Golfweek Editor Jeff Babineau. “We’re hoping to share stories of best practices, successful programs and interesting concepts for the future that will help turn around the troubling trend of decreasing participation.”
Premiering in the Jan. 27 issue, the series’ debut centers on Golf 2.0 – the PGA of America’s multi-pronged approach to retain core golfers, re-engage those who previously have played the game and attract new players. Golf 2.0, which will be officially unveiled at this week’s PGA Merchandise Show in Orlando, Fla., is one of the most important initiatives ever undertaken by the PGA of America. It represents the industry’s increased effort to bridge the gap between discussing solutions and actually executing them.
Subsequent installments of the series will focus on the various aspects of growing participation and will highlight the individuals, programs and facilities that are striving to make golf healthier once again.
About Golfweek
Founded in 1975, Golfweek is the most authentic, authoritative and independent voice in golf. Serving enthusiasts who are truly passionate about the game of golf, the Golfweek brand includes Golfweek magazine, Golfweek.com, Golfweek OnDemand, Golfweek Mobile, Golfweek Custom Media, The Golf Wire, The Apparel Wire, The Tour Van and TurfNet.com. Golfweek is part of Turnstile Media Group, which specializes in developing diverse media platforms that engage and strengthen the communities they serve. Founded in 1990 and headquartered in Orlando, Fla., Turnstile Media Group is also the parent of Professional Artist, Community Media Holdings, The Seminole Voice, The Winter Park/Maitland Observer and Turnstile Connect.
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