• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Advertise • Subscribe • Contact

The Golf Wire

Covering the business of golf!

MENUMENU
  • Apparel
  • Business
  • Courses
  • Equipment
  • People
  • Podcasts
  • Jobs
  • Search
    Close

Golf Channel Am Tour Off To Record Start In 2012; Projected Rounds Up 47 Percent For Six Sold-Out Events

February 3, 2012

Twitter Facebook Email

ORLANDO (Feb. 2, 2012) – A field of 288 players teed off on Thursday at the Las Vegas Paiute Golf Resort as the Golf Channel Am Tour continued its record-setting start in 2012 with its second Major Championship of the season. The Duel in the Desert, a 54-hole event that attracts amateur players from throughout the U.S. and Canada, will add more than 1,000 rounds to the resort’s three Pete Dye-designed courses.

The Golf Channel Am Tour – the largest amateur golf tour in North America with 6,500 registered members – continues to gain popularity in its eighth year. The 180-player fields for Majors scheduled in the next two months – at Trump International (Rio Grande, Puerto Rico), Horseshoe Bay (Texas), Pechanga (Temecula, California) and Caledonia Golf and True Blue Golf Plantation (Myrtle Beach) – are sold out. The 1,764 total rounds projected for the six tournaments represent a 47 percent increase over 2011, according to Kenny Booth, senior director of events for Golf Channel.

Tour officials attribute the Am Tour’s growth to the quality of the events and the courses on which amateur players of all ages and abilities can play. “This is a professional tour experience played on courses that have been on a lot of players’ bucket lists for years,” Booth said.

The Duel in the Desert is one of 27 Majors on the 2012 Am Tour schedule that also includes TPC Sawgrass, Pinehurst Resort, The Homestead, Chambers Bay, PGA West and Barton Creek. In addition to Majors, more than 700 events in 60 U.S. markets are part of the Am Tour schedule in 2012. Through January, rounds in Am Tour local events were up 24 percent.

The 2012 Am Tour National Championship will be played at TPC Sawgrass and the Ponte Vedra Inn and Club. In 2011 the Golf Channel Am Tour National Championship attracted more than 1,000 players who played nearly 5,000 rounds at PGA West and La Quinta Resort.

About Golf Channel Business Solutions

Golf Channel Business Solutions helps golf course owners, operators and PGA Professionals connect with golfers through a wide range of programs and services that help them operate more efficiently and increase revenues. A multifaceted division of Golf Channel, Golf Channel Business Solutions provides technology platforms, grow-the-game opportunities, online distribution services and marketing tools that increase participation, enhance facilities’ online presence and leverage revenue management and customer relationship management strategies. Many of the programs and services available through Golf Channel Business Solutions can be accessed through GolfChannel.com, the leading golf destination on the Internet. For more information about programs and services including GolfNow.com, GolfNow Golf Leagues, the Golf Channel Am Tour, Deal Caddy, Let’s Play 9 and SwingFix, visit golfchannelsolutions.com.

Contact:
Bill Bryant, Bryant Marketing Communications

bbryant@bryantmarcomm.com, 678-366-3232

Colin Turner, Golf Channel cturner@golfchannel.com, 407-355-4643

Dan Higgins

407-355-4018

dhiggins@golfchannel.com

Tweet
Share
Pin

Related Posts

MOTOCADDY UNVEILS NEXT-GENERATION LASER RANGEFINDER

PXG UNVEILS THE PXG ALLAN ZT LONG PUTTER, ENGINEERED FOR ...

BREAKTHROUGH GOLF ALLIANCE ANNOUNCES INAUGURAL ALLIANCE C...

Primary Sidebar

Search

Footer

THE GOLF WIRE

  • Facebook
  • Instagram
  • Twitter

FAQ | Privacy Policy | Turnstile Media Group © 2025, All rights reserved.

Sign Up For Free

Join us to receive the Wire with the latest golf industry  news, product announcements, media interactions, golf travel deals and fashion releases.