Orlando FL Feb. 2, 2012 – Assured Products Group shared new research from China, Europe, and the U.S. on the growing epidemic of brand erosion and assimilation occurring worldwide at the PGA Merchandise Show in Orlando, FL, last week during a media reception in the International Network of Golf Hospitality Room.
The $6.5 Billion in the golf industry is part of an overall estimated loss of $3.2 Trillion globally in theft, counterfeit, and diversion. As the global economy evolves, solutions must adapt to new practices, tactics, and approaches to identify and manage worldwide portfolios.
“The sheer numbers of products and current approaches to combat them are not working,” said James Chester, CEO, Assured Products Group.
Supply chain challenges and the need to provide consumers anywhere-anytime access to product information and product assurance requires a review and replacement of outdated identification and verification methods and products. New systems and markings address the problem at all points of interest from concept through consumption.
Everyone is given access to product pedigree and assurance on the web, via the phone, or in the store empowering safe information gathering while improving productivity and reducing on-going customer support expenses in a product centric approach. The solution also assists in the safe return of lost equipment while protecting consumer privacy.
Assured Products Group is committed to providing authenticity around the corner or around the world while protecting brand and consumer loyalty.
“We give manufacturers, retailers, and consumers piece of mind in a world of brand and customer exploitation,” said Chester.
About Assured Products Group
Assured Products Group delivers business value through enhanced process, people and technology worldwide. We deliver precise solutions to fulfill the sophisticated demands of multi-source, multi-national supply-chains while improving brand value, business revenue, and consumer confidence.
For additional information contact: info@apgrp.com
Contact:
Jim Chester
jchester@argsp.com
