Carlsbad, CA (February 1, 2012) – Ashworth Golf, a division of TaylorMade-adidas Golf, announced that Fred Couples has re-signed for his 24th year, helping lead a massive expansion of their 2012 tour roster. Signing more than 30 new brand ambassadors from the PGA, Nationwide and Champions Tours, Ashworth has added a vast array of talent, personality and style to its already impactful team with notable newcomers that include Justin Leonard, Rory Sabbatini and Johnson Wagner.
All Ashworth ambassadors identify themselves first and foremost as “golfers”, having a unique passion for the game and the lifestyle of golf. 15-time PGA Tour winner and 6-time Champions Tour winner Fred Couples is most recognizable for his laid-back style both on and off the course and wore Ashworth 20 years ago when he won The Masters in 1992. “I have been wearing Ashworth on the professional stage since the introduction to the Ashworth brand because of the comfort and style,” said Couples. “Each year they improve the quality and look; I am excited to continue being a part of such a popular golf brand.”
Like Couples, Justin Leonard has a unique history with the brand and is excited to be back with his heritage. “I wore Ashworth back in college and it feels great to be back with the brand I started with”, said Leonard. “Ashworth has come such a long way and the new apparel is phenomenal in the way it performs, fits and feels.” Leonard, a 12-time PGA Tour winner, 1997 Open Champion and 1998 Players Champion, began his 2012 PGA season wearing the latest Ashworth apparel in Hawaii at the Sony Open.
“Over the past year we’ve seen a huge increase in demand for Ashworth on tour,” said Chuck Presto, Sr. VP, Sports Marketing. “We are extremely excited to have so many great players join the Ashworth team. The 2012 collections illustrate modern golf fashion and on-course style with the performance benefits that today’s athletes need to play their best.”
Newcomer Johnson Wagner, debuted his Ashworth sponsorship while securing his first win of year at the Sony Open in Hawaii.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com,www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.
About the adidas Group
About the adidas Group The adidas Group is one of the global leaders within the sporting goods industry offering a broad range of products across the three core brands adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 39,000 employees and generated sales of EUR 10.381 billion in 2009.
Contact:
TaylorMade Golf
Public Relations Department
Christa McNamara
(760)918.6466
Christa.mcnamara@tmag.com
Heather Spears
(760) 476.8073
heather.spears@tmag.com
Brittany Smith
(760) 476.5766
Brittany.smith@tmag.com
