World’s No. 1 golf GPS app provides precise distances, yardage book quality images, pro-level stat tracking
(SCOTTSDALE, AZ) – GolfLogix – the No. 1 App for Golf and a global leader in GPS and club-tracking technology – has selected Buffalo Communications (Buffalo) to develop and execute a public relations program.
Easily downloaded from www.GolfLogix.com, the free GolfLogix GPS app is compatible with more than 60 smartphone models. It provides accurate distances to the center of the green, yardage book quality imagery of each hole, scorekeeping and in-round pro-level stat tracking for nearly 30,000 courses worldwide. For less than $20 annually, an upgraded Champion membership delivers club tracking and distances to any location on the hole – including pin position, hazards and landing zones.
“Our philosophy has always been to supply golfers with meaningful resources to play better and enjoy the game more,” says Pete Charleston, President of GolfLogix. “With its highly-skilled team and innovative approach, Buffalo Communications is the right partner to help accelerate our growth.”
Starting in Spring 2012, instructional videos and tips from Golf Digest experts will be automatically included within the GolfLogix app. As the software continuously captures a player’s stats during the round, personalized feedback and instant advice from the magazine’s industry-leading teaching vault will be sent to the member’s smartphone for review.
“With more than 1.5 million users already benefitting from its Tour-quality information, GolfLogix has distinguished itself as a truly innovative software company,” says Rich Katz, Managing Director of Buffalo. “This, plus recent partnerships with Golf Digest and PGA Tour star Zach Johnson, have extended its category leadership position while providing a bevy of compelling story lines for media coverage.”
The inaugural GolfLogix staff player, Johnson showcases the brand’s logo on his shirt sleeve during competition, is featured in the company’s marketing initiatives and interacts with its online community members. Winner of seven PGA Tour events, including the 2007 Masters, the 35-year-old has been a member of two U.S. Ryder Cup and Presidents Cup teams.
All GolfLogix membership levels include access to the Member Clubhouse, the No. 1 online golf community where millions of golfers interact through social forums, offer challenges to fellow golfers and maintain an indexed handicap. Personal web pages for each user also stores performance statistics, so every round can be analyzed by fairways hit, greens in regulation, putting, shot trends and more.
For more information: www.GolfLogix.com, 877.977.0162.
About GolfLogix
The No. 1 App for Golf, GolfLogix boasts more than 1.5 million members on the world’s top-selling smartphones. Dedicated to offering consumers the most advanced GPS solutions with the best features, quality and price, GolfLogix helps improve individual performance.
Founded in May 1999, GolfLogix was the first to introduce handheld GPS to the golf industry and holds a U.S. patent for its unique GPS and Internet-based club tracking application. Based in Scottsdale, AZ, the company has been professionally mapping courses for more than 12 years and owns the largest, most up-to-date golf course database in the world.
In 2009, the rapid advance of smartphone technology led GolfLogix to develop and quickly capture the market with an easy-to-use application providing precise GPS distances. In addition, the software manages scorekeeping and stat tracking, then uploads them to an online clubhouse community where golfers can interact and compete with millions of other players worldwide. Now available on more than 60 different smartphone models, The No. 1 App for Golf offers maps for nearly 30,000 courses globally.
About Buffalo Communications
Headquartered outside Washington, DC, Buffalo Communications is a global golf-lifestyle public relations, branding and marketing-communications firm with clients operating in 40-plus countries. With offices in New York, Boston, Minneapolis, Pinehurst (N.C.) and Phoenix, Buffalo employs its longstanding network of media and industry contacts to help clients grow awareness, popularity and revenues. Among its domestic and international category leaders are the LPGA, ECCO, PGA National Resort & Spa, Sea Pines Resort, Fila Golf, Castle & Cooke, Arnie Apparel, Kaua’i Visitors Bureau (golf co-op), Club Glove and The St. Joe Company.
More information: www.buffalocommunications.com, 703.761.1444.
Contact:
Scott Leightman
Buffalo Communications
760.846.6587
sleightman@buffalocommunications.com
www.buffalocommunications.com
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