On the heels of the successful 2011 TGIF Tour™, which reached more than 55,000 golfing consumers, Edwin Watts Golf announces 2012 consumer retail tour schedule with 70 events; club fittings, equipment demos, player appearances, clinics & giveaways highlight activities
FORT WALTON BEACH, Fla., February 9, 2012…On the heels of the successful 2011 Think Golf It’s Friday Tour (TGIF TOUR™), reaching more than 55,000 golfers across the country, Edwin Watts Golf Shops, LLC, (EWGS), one of the world’s largest specialty golf retailers, today announced the 2012 TGIF TOUR™ with a full schedule of more than 70 weekend events. The 2012 TGIF TOUR™, encompassing a breadth of interactive activities, including new product testing, custom fittings, par 3 challenges, player appearances and much more, tees off this Friday and Saturday, February 10-11, at the Boca Raton location on Yamato Rd., directly across the street from the Allianz Championship.
All TGIF TOUR™ events, which are free and open to the public, will be highlighted by a series of exciting interactive activities, providing consumers with the opportunity to test out the latest new product innovations from golf’s leading brands, tune-up their game with performance club & ball fittings, register to win an assortment of prizes, enjoy special deals and much more. In addition, several PGA TOUR stars will make appearances at select locations throughout the year, sports radio stations will conduct live broadcasts, the leading equipment manufacturers will support the events with their retail and TOUR vans on-site, while providing an assortment of giveaways, and an expansive social media campaign will support each respective event.
Representatives from TaylorMade, Callaway, Ping, Mizuno, Adams, Cobra and other leading brands will be on-site at the Yamato Road location in Boca Raton. Additionally, the Odyssey Tour Van will be on-site Friday from 10 a.m. – 4 p.m., and consumers will have the opportunity to experience a custom fitting in the van, just like a Tour Player. Highlighted giveaways, compliments of TaylorMade, include a Dustin Johnson autographed visor, and hats autographed by Camilo Villegas, Sean O’Hair and Justin Rose.
“The feedback we received from the 2011 TGIF TOUR was incredible, and we plan to incorporate more exciting events and activities throughout the 2012 campaign,” said John Watson, CEO, Edwin Watts Golf Shops. “While these events are designed to showcase the newest products for 2012 to avid golfers, it’s also an opportunity for us to invite golfers of all ages and skill levels, including women and children, to participate and experience the game in a non-threatening environment. The 2012 TGIF TOUR directly supports the golf industry’s aggressive plan to grow the game by servicing our core golfers, and creating fun events to engage a new audience of golfers.”
Custom fitting will continue to be one of the primary activities at each respective TGIF TOUR™ event throughout the year. Edwin Watts Golf store associates and field representatives from the leading equipment brands will utilize the Company’s in-store launch monitors and swing analysis software to conduct performance fitting sessions, designed to match a golfer of any level with the proper equipment that fits his or her unique swing.
Edwin Watts Golf offers the freshest assortment of golf equipment, apparel, electronics and related golf accessories from top brands such as TaylorMade, Callaway, Titleist, Ping, Mizuno, FootJoy, Cleveland, Nike, Adams, Cobra, Wilson, Champions Tour and others. The Company has a stable of more than 90 domestic retail locations and an overall golf retail operation that features a popular eCommerce Internet business at www.edwinwattsgolf.com, along with the Company’s direct catalog sales business.
For more information on Edwin Watts Golf Shops, visit www.edwinwattsgolf.com.
About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world’s premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90+ domestic Retail Locations, eCommerce Internet site (www.edwinwattsgolf.com), Telephone/Catalog/Direct Mail sales (1.800.874.0146) and Digital Catalog (www.edwinwattsgolf.com/catalogs). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 43 years has earned the organization the right to be known as America’s Golf Club.
Contact:
Michele Cooper (michele@mastrocomm.com)
Tara Olivo (tara@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700
