(MYRTLE BEACH, SC) — Myrtle Beach Golf Holiday (Golf Holiday) — the Grand Strand’s golf marketing cooperative — has selected Buffalo Communications (Buffalo) to provide publicity and media-relations program management.
Buffalo will create awareness and demand for the quality and variety of golf and accommodations offered by Golf Holiday’s 79 courses and 99 package providers. Targeting endemic and non-endemic editorial channels, stories will be placed online, in print and via broadcast platforms to increase stay-and-play package sales.
“The unparalleled diversity of golf courses, lodging, entertainment, and family activities in Myrtle Beach needs to be effectively and consistently communicated,” says Bill Golden, President of Golf Holiday. “Buffalo Communications is very strong generating press that helps destinations acquire new golfers and spur frequency play.”
“Myrtle Beach is a multi-dimensional destination,” says Rich Katz, Managing Director of Buffalo. “There are both value and upscale vacations, and our team will evangelize these packages, the vitality of Myrtle Beach and the enjoyment golfers experience time and again.”
Long one of the world’s most popular golf “kingdoms,” Myrtle Beach has recently emerged as one of its most accessible. Myrtle Beach International Airport (MYR) offers direct flights from more than two dozen cities, including Atlanta, Boston, Chicago, Dallas, New York, Toronto and Washington. For more information about Myrtle Beach golf packages, visit www.GolfHoliday.com.
The birthplace of the golf package — and site of many legendary “golf buddy” trips — the Grand Strand has expanded its offerings to cater to family, couples and multi-generational golf getaways. Golfers also discover a 60-mile stretch of pristine Atlantic coastline brimming with geographic and cultural diversity. Course “flavors” range from antebellum, plantation-style course designs of the South Strand to classic parkland tracks of the Central Strand and Calabash layouts of the North Strand. Household names in golf- course architecture — Jack Nicklaus, Pete Dye and Tom Fazio – are well-represented as are boutique craftsman like Tom Doak, Mike Strantz and Tim Cate.
About Myrtle Beach Golf Holiday
Myrtle Beach Golf Holiday is a non-profit trade association comprised of 79 championship golf courses and 99 golf-package providers in the Myrtle Beach, South Carolina area. Founded in 1967, the organization continues to be the driving force behind growth of the region’s thriving golf market. The originator of the “stay-and-play package,” Golf Holiday provides non-biased information about golf courses and accommodations to assist golfers in making the most informed decisions when planning their next vacations.
Golf Holiday also hosts seven events and tournaments annually to help to foster continued growth of the game. In addition to hosting the Hootie & the Blowfish Monday After The Masters Celebrity Pro-Am Golf Tournament each spring, Golf Holiday also manages the GOLF.com World Amateur Handicap Championship (the world’s largest single-site amateur golf tournament), the Summer Family Golf Tournaments, the Palmetto High School Golf Championships, the Veterans Golf Classic and the Myrtle Beach Never Forgets Memorial Golf Outing.
For more information: 800.845.GOLF (4653), www.golfholiday.com
About Buffalo Communications
Headquartered outside Washington, DC, Buffalo has offices in New York, Boston, Minneapolis, Pinehurst (N.C.) and Phoenix. Generating consistent, well-positioned exposure, the firm helps increase awareness and revenues for top brands. Buffalo’s client roster of domestic and international category leaders includes the LPGA, PGA National Resort & Spa (Fla.), Kaua’i Visitors Bureau (golf co-op), Sea Pines Resort (S.C.), Half Moon Bay Golf Links / Ritz-Carlton Half-Moon Bay (Calif.), Mission Hills Golf Club (China), ECCO, Fila Golf and Club Glove.
For more information: 703.761.1444, www.buffalocommunications.com.
Contact:
Shane Sharp
Buffalo Communications
704.519.8381
ssharp@buffalocommunications.com
David Wood
Buffalo Communications
703.635.0577 (cell)
dwood@buffalocommunications.com
