New performance line of apparel, highlighted by fashionable polos, skorts & shorts, now available at more than 90 retail locations; E Whitley line to complement Edwin Watts Golf’s unmatched apparel offerings from today’s leading brands, as company focuses on continued growth in golf apparel market
FORT WALTON BEACH, Fla., February 13, 2012… As the golf apparel market continues to enjoy steady growth, based on the latest industry research, Edwin Watts Golf Shops (EWGS), one of the world’s largest specialty golf retailers with over 90 locations, today unveiled E Whitley, a fashionable, yet economical collection of women’s apparel, highlighted by an assortment of performance polos, skorts, shorts, and more. The E Whitley line, which is designed to complement Edwin Watts Golf’s unmatched apparel offerings from today’s leading brands, is available immediately across the Company’s portfolio of store locations and online at www.edwinwattsgolf.com.
“The latest research reports from Golf Datatech show that the women’s golf apparel market is enjoying steady growth, which is evidenced by strong sales we have seen both in-store and online,” said John Watson, CEO, Edwin Watts Golf. “The launch of the E Whitley line provides us with our own unique footprint in the women’s apparel category, while enabling us to enhance our fashion and performance offerings for female golfers. The E Whitley line has a distinct look and we expect it will serve as an ideal complement to the popular name brand apparel lines we offer to our golfing consumers.”
Highlighting the E Whitley collection is an assortment of short sleeved and sleeveless performance polos featuring moisture wicking properties for the ultimate in comfort, while also featuring fresh colors including Lemon, Bliss, Italian Rose and Meadow Green. SRPs for the E Whitley polos range from $21.99 and $24.99. Complementing the stylish new tops in this collection is a series of skorts and shorts, also designed with moisture wicking capabilities for the ultimate in performance wear. The skorts and shorts come in neutral colors, including Stone, Khaki and Black, and have SRPs ranging from $39.99 to $49.99. In addition to polo shirts, skorts and shorts, E Whitley also features an assortment of pants, Capri pants, and outerwear.
Watson adds, “With the advent of more aggressive growth-of-the-game initiatives, and as the golf industry continues to create programs to attract women golfers to the game, the timing is perfect for a cost-effective, yet stylish collection for women. E Whitley is the perfect answer, offering women of all ages and skill levels a fun, fashionable and comfortable collection of apparel that is also very affordable.”
Edwin Watts Golf offers the freshest assortment of golf equipment, apparel, electronics and related golf accessories from top brands such as TaylorMade, Callaway, Titleist, Ping, Mizuno, FootJoy, Cleveland, Nike, Adams, Cobra, Wilson, Champions Tour and others. The Company has a stable of more than 90 domestic retail locations and an overall golf retail operation that features a popular eCommerce Internet business at www.edwinwattsgolf.com, along with the Company’s direct catalog sales business.
For more information on Edwin Watts Golf visit www.edwinwattsgolf.com.
About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world’s premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90+ domestic Retail Locations, eCommerce Internet site (www.edwinwattsgolf.com), Telephone/Catalog/Direct Mail sales (1.800.874.0146) and Digital Catalog (www.edwinwattsgolf.com/catalogs). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 43 years has earned the organization the right to be known as America’s Golf Club.
Contact:
Michele Cooper (michele@mastrocomm.com)
Ari Edelman (aedelman@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700
