The February issue of The Pellucid Perspective online golf business magazine contains an inside look at the aborted partnership deal between the PGA of America and GolfNow that you aren’t likely to find anywhere else. Find out what was proposed, and how the strenuous objections of many PGA members and golf course owners convinced the PGA to cancel the proposed deal and table the whole issue of a PGA-backed tee time sales engine for further study.
How did word of the deal get out? Who put it together, and why? Who wins, and who loses? A “bounty” on your course? Divided loyalties between PGA professionals and their employers? The February issue contains the answers to these questions, and more.
As usual, The Pellucid Perspective will tell you what happened, why it happened, and what it means to you going forward. Mark your calendar for the February 15 appearance of the magazine to Pellucid’s current distribution network. If you’re in the network, then you’ve already received an email announcing this. If this is the first you’ve heard of it, then you’re not currently in the network and you’re going to miss it. If you’d like to be part of the discussion, you can go to www.pellucidcorp.com, click on “News”, then “Join our email list” to sign up and receive the online magazine at no charge each month.
In the February edition you’ll also be entertained by a lively point/counterpoint discussion of the Alternative Golf Association’s campaign to revitalize the game via recreational equipment and relaxed rules as well as what’s happening with the industry’s core golfers and how their behavior is changing.
Contact:
Jim Koppenhaver
President, Pellucid Corp.
jimk@pellucidcorp.com
www.pellucidcorp.com
