BOULDER, CO (February 13th, 2012)
Trusting the mid trajectory, feel, and performance of KBS TOUR™ steel shafts; this week’s T5 finisher at the AT&T National Tournament adopted the all-new White Pearl finish from the KBS CUSTOM SERIES en route to his best performance of the 2012 season. In addition to a T5 finisher, shafts from the KBS CUSTOM SERIES were trusted by 2 other PGA TOUR players during the KBS CUSTOM SERIES debut. The all-new KBS CUSTOM SERIES comprises three new cosmetic finishes (white pearl, black pearl, and silver pearl) slated for launch March 1st, 2012.
KBS INSIDE-THE-ROPES:
– WITB: KBS TOUR™ shafts (X flex / All Wedges / WHITE PEARL finish)
– FIELD STUDY: 3TOUR players trusted CUSTOM SERIES Shafts | 1 Amateur trusted KBS TOUR™ Shafts
– STATS: T2 Eagles (2) | T7 GIR (73.6%) | T7 Birdies (19)
The KBS CUSTOM SERIES is an all-new cosmetic program slated to launch next month, via KBS Premiere Dealers, incorporating state-of-the-art polyurethane and adhesion technology applied exclusively to the signature KBS TOUR shaft. Developed in partnership with Color Designs International (CDI, llc), the all-new process and chemical technology is durability tested to rival popular graphite shafts available on the market today. Combined with tight weight tolerances and a new heat transferred decal; the all-new KBS CUSTOM SERIES program will comprise three unique finishes including white pearl, black pearl, and silver pearl at launch.
As explained by renowned shaft designer Kim Braly, “The KBS CUSTOM SERIES incorporates the most advanced cosmetic technology available on the market today allowing us more versatility than ever before to deliver an innovative and attractive cosmetic look for the end golfer. From the top PGA TOUR players to avid golfers, we’ve seen a lot of buzz surrounding the new shaft cosmetics. And, we’re excited for the future as we continue to gather feedback from our customers and develop this program.”
Since their introduction in 2008 worldwide, KBS TOUR Shafts have blazed a trail on TOUR trusted by many of the best players in the world in addition to being used in multiple world-stage TOUR wins across the planet. Beyond the TOUR, KBS shaft models have also been rapidly adopted for fitting and sale by every major club manufacturer’s custom department. Recent achievements for the KBS brand include winning the 2011 Players Championship, 2011 Memorial Tournament, 2011 WGC – Bridgestone, and 2011 BMW Championship. Expect more stories to come.
Formalized in 2007 and introduced in early 2008, KBS Tour shafts are the premiere brand of steel golf shafts designed and manufactured by FEMCO Steel Technology (FST) headquartered in Boulder, Colorado.
www.KBSshafts.com
Contact:
ERIC HUBBELL – Communications Manager
(303) 444-2226
News@KBSshafts.com
