ORLANDO, Fla. (Feb. 17, 2012) – GOLFWEEK and COBRA PUMA GOLF are partnering to amp up the fun factor in the game of golf with a new rolling national tour dubbed the “2012 AMP™ Series.” Making its way across the country in a decked-out orange truck, the 2012 AMP Series kicks off tomorrow with a stop at GOLFWEEK’S Golfest, located at the Tampa Bay Downs Golf Practice Facility in Tampa, Fla.
“GOLFWEEK promotes golf at every stage of the game, and COBRA PUMA GOLF shares our love for making golf accessible and fun for players at every age and skill level,” said GOLFWEEK Publisher Jason Redditt. “With the new AMP Series, we are working together to take that message to the street to engage golfers and celebrate the energy and excitement of the sport.”
Open to the public, each stop in the 2012 AMP Series will give visitors the opportunity to test the new COBRA AMP clubs and check out the hottest PUMA Golf gear, all while enjoying free professional custom-fitting sessions, games, music, refreshments, giveaways and more.
Current dates and locations for the 2012 AMP Series include:
• February 18-19: GOLFWEEK’S Golfest – Tampa, Fla.
• March 2-3: GOLFWEEK’S Golfest – The Villages, Fla.
• March 16-17: Doral Golf Resort & Spa – Miami, Fla.
• March 31: Edwin Watts Spring Demo Day – West Columbia, S.C.
• April 1-5: Masters Week – Augusta, Ga.
• April 9: Golf Dimensions, ESPN, Hootie and the Blowfish – Myrtle Beach, S.C.
• April 13-15: Hudson Golf Expo and Demo Day – Hudson, N.H.
• April 21-22: Joe & Leigh’s Golf Festival – Easton, Mass.
Additionally, on top of its exciting event roster, GOLFWEEK and COBRA PUMA GOLF are offering two online sweepstakes, both housed on the 2012 AMP Series microsite (Golfweek.com/AmpSeries). By snapping a picture of the AMP Series truck and uploading it to this site, visitors can enter the Snap-A-Pic Contest to win one of 50 PUMA GOLF prize packs. Fans are also invited to share their photos on Twitter using the hashtag #AMPSeries. Golf lovers who can’t make it to any of the events can still get in on the AMP Series action by entering the Orange Out Sweepstakes, which features a grand prize trip to California to attend the COBRA PUMA GOLF open house and get hooked up with a full set of COBRA AMP clubs and outfitted in PUMA Golf gear.
“COBRA PUMA GOLF is focused on game enjoyment for golfers of all levels,” commented Bob Philion, president of COBRA PUMA GOLF. “Through this partnership with GOLFWEEK, the AMP Series will allow us to bring our brand of game enjoyment to consumers across the USA. This series will allow fans to enjoy golf while checking out the latest gear from PUMA Golf and being fit for COBRA Golf equipment, as seen on Tour with players like Rickie Fowler, Ian Poulter and Lexi Thompson.”
Visit Golfweek.com/AmpSeries to check out the latest news and updates on the 2012 AMP Series.
About GOLFWEEK
Founded in 1975, GOLFWEEK is the most authentic, authoritative and independent voice in golf. Serving enthusiasts who are truly passionate about the game of golf, the GOLFWEEK brand includes GOLFWEEK magazine, GOLFWEEK.com, GOLFWEEK OnDemand, GOLFWEEK Mobile, GOLFWEEK Custom Media, The Golf Wire, The Apparel Wire, The Tour Van and TurfNet.com. GOLFWEEK is part of Turnstile Media Group, which specializes in developing diverse media platforms that engage and strengthen the communities they serve. Founded in 1990 and headquartered in Orlando, Fla., Turnstile Media Group is also the parent of Professional Artist, Community Media Holdings, The Seminole Voice, The Winter Park/Maitland Observer and Turnstile Connect.
About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of Puma North America and combines two strong brands that provide a full range of offerings to the golf industry. COBRA PUMA GOLF is an inclusive company for golfers of all abilities, attitudes and styles who enjoy the game. The portfolio includes COBRA Golf’s high performance drivers, fairways, hybrids and irons, as well as PUMA Golf’s sport and lifestyle footwear, apparel and accessories for both men and women. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. COBRA PUMA GOLF is a part of PUMA SE, one of the world’s leading sport lifestyle companies that designs and develops footwear, apparel and accessories. For more information, visit Puma.com/Golf and CobraGolf.com
Contact:
Kayla Mitchell, Marketing Communications Manager
407.563.7047 | KMitchell@TurnstileMediaGroup.com
Kristine Owens, COBRA PUMA GOLF
760.710.3447 | Kristine.Owens@CobraPuma.com
Covering the business of golf!
