ORLANDO, Fla., February 16, 2012 … Golf Datatech, LLC (www.golfdatatech.com), the golf industry’s leading independent research firm for consumer, trade and retail golf trends, today released golf’s first comprehensive study of serious golfers’ evolving media habits, including their attitudes towards monthly and weekly print publications, network and cable golf television, Internet usage, digital golf weeklies, social networking, and newspapers.
The Serious Golfers and Modern Media Study explores the impact of emerging, new digital devices & properties, and how they are changing golf media consumption. The study’s results and recommendations are based on responses from 2,000 randomly selected golfers drawn from Golf Datatech’s exclusive Serious Golfer Database, with significant data mining into critical sub-segments such as age, gender, handicap, etc.
“This study is a deep dive into the modern media habits of serious golfers to see what they are using and how they use it. It establishes a benchmark for the evolving trends of all age groups of golfers and their propensity for how they receive their golf information,” said Tom Stine, co-founder of Golf Datatech. “While social media consumption continues to gain popularity in sports, golfers aren’t actually engaging in social media as much as other sports, though the major golf media outlets rely on social media a great deal and frequently quote them in their own reports.”
Key findings in the Serious Golfers and Modern Media Study include the following:
• The two major monthly magazines Golf Digest and Golf Magazine have the strongest readership among printed publications; however, they are read less frequently than they were one year ago.
• Although it remains in its infancy, digital delivery of golf information is the fastest growing method of distribution.
• Facebook is the most widely used social networking tool by serious golfers, with 30% saying they visit daily and 49% reporting they visit at least weekly. Findings reveal social media consumption is skewed towards younger golfers.
• 82% of respondents watch the Golf Channel at least once a week, and golfchannel.com leads PGAtour.com, golfdigest.com and golf.com as the most popular golf website.
For more information on the Serious Golfers and Modern Media Study, or to order the study, call 888-944-4116 or visit www.golfdatatech.com.
About Golf Datatech, LLC
Golf Datatech, LLC was established in 1995, and since that time it has become the industry’s golf standard for accurate and timely information on the retail sales, inventory, pricing, and distribution of golf products through the on and off course channels. In 1998, the Company extended its reach into consumer research and strategic sales and marketing consulting. In 2006, the Company expanded its retail and consumer research programs into the United Kingdom and in 2008 added markets in Europe. Golf Datatech now produces the first-ever electronically driven golf retail sales reports for the UK, Sweden and Germany.
Contact:
Suzie Phillips (sphillips@golfdatatech.com)
Golf Datatech, LLC @ 407-944-4116
Michele Cooper (michele@mastrocomm.com)
Mastro Communications, Inc. 732-469-5700)
Covering the business of golf!
