ORLANDO, Fla. (March, 1, 2012) – GolfNow.com’s nationwide schedule of Power Up user conferences continues this month with events in Philadelphia, New York/New Jersey, Hartford, Washington, D.C., Cleveland and Pittsburgh. The conferences are among 40 scheduled in 2012 designed to help operators take advantage of the wide range of programs and services offered by GolfNow.com.
“A lot of our course partners still think of GolfNow as simply a tee time reservation service, but we’re also a technology partner and a marketing partner,” said Paul Sampliner, senior director, Training & Products for GolfNow.com, golf’s largest online reservations and revenue management platform. “The user conferences are great opportunities for operators to learn about additional ways GolfNow can help them take charge of their tee sheet and market their course to new customers.”
John Ferrebee, general manager of Hilton Head National, said the Power Up conference he attended in Charleston last month introduced him to Deal Caddy, GolfNow’s new social commerce website, and the opportunity to learn more about GolfNow’s new mobile application. “It was very informative to hear about all of the new bells and whistles GolfNow has this year,” he said. “We’re pretty excited about being able to move more of our technology programs onto the GolfNow platform.”
Eric Hammond, general manager of Providence Club in Monroe, Ga., who attended his second Power Up conference in Atlanta, said the insights he gained regarding yield management will help him maximize revenues. “You need to squeeze every dime out of every tee time these days,” he said. “The conference emphasized that yield management is not about lowering prices, but finding the right price based on demand.”
Power Up conferences are also opportunities to learn from other operators, according to Bill Layman, general manager of Crescent Pointe Golf Club in Hilton Head, S.C. “We’re always looking for ways to increase our play, and we learned a lot about what other people are doing with GolfNow,” he said. “It opened our eyes to the possibilities of using the system in different ways.”
GolfNow is part of Golf Channel Business Solutions, which connects golfers to courses through a number of technology-driven programs and services. In addition to Deal Caddy, which gives operators exclusive opportunities to promote special offers on time-sensitive rounds, Golf Channel Business Solutions includes SwingFix, which helps golf professionals expand their teaching base and increase revenues through online swing analysis and instruction; and Let’s Play 9, a program that encourages 9-hole and after-5 p.m. rounds for time-stressed golfers.
About Golf Channel Business Solutions
Golf Channel Business Solutions connects golf course owners, operators and PGA Professionals with golfers through a wide range of programs and services that help them operate more efficiently and increase revenues. A multifaceted division of Golf Channel, Golf Channel Business Solutions provides technology platforms, grow-the-game opportunities, online distribution services and marketing tools that increase participation, enhance facilities’ online presence and leverage revenue management and customer relationship management strategies. For more information about programs and services including GolfNow.com, GolfNow Golf Leagues, the Golf Channel Am Tour, Deal Caddy, Let’s Play 9 and SwingFix, visit golfchannelsolutions.com.
Contact:
Dan Higgins
407-355-4018
dhiggins@golfchannel.com
Bill Bryant, Bryant Marketing Communications
bbryant@bryantmarcomm.com, 678-366-3232
Lissette Pamplona, Golf Channel Solutions
lpamplona@golfchannel.com, 407-355-4413
