Irvine, California; March 6, 2011: Mike Carran, founder of Konvert Golf Marketing will lead the Marketing 2.0 educational seminar during the Southern California Professional Golf Association’s Golf Industry and Business Summit on March 19, 2012 at the Ontario Convention Center.
The Marketing 2.0 seminar will cover hot topics in the industry such as working supply and demand in your course’s favor, how to implement an online rate guarantee, the value of an email address and more. The session is geared to help golf course owners, professionals and operators capitalize revenues through their online presence and new technology.
“I strongly believe that harnessing the power of an online presence is essential to golf’s future,” says Mike Carran, Founder of Konvert Golf Marketing. “We’re at a turning point in the industry and I think it’s time we take advantage of our resources to start making a bottom line difference. We’ve watched airlines and hotels embrace technology and now it’s the golf course’s turn to take advantage.”
In 1987, Mike started Macro Communications, a full service marketing company, which still thrives today. Macro Communications has worked with a variety of large clients in diverse industries such as Toyota/Lexus, Kendall Jackson, La Crema, Pacific Life and a host of other brands. In 2002, Mike foundedClick4TeeTimes.com, Southern California’s largest third party tee time distributor, which he sold to the Active Network in 2006. Most recently, Mike founded Konvert Golf Marketing, a division of Macro Communications that is focused solely on marketing and developing products for the golf industry.
Contact:
Brittany Kelley, Director of Business Development
BKelley@konvertgolf.com
www.konvertgolf.com
9851 Irvine Center Drive, Irvine, California, 92618
Phone:877-207-2102
