Performance with “no boundaries”
March 7, 2012 – Zero Friction™ is proud to announce their support and endorsement of Manuel De Los Santos. De Los Santos is breaking boundaries in the game of golf each day and truly defines the company philosophy of performance with “no boundaries”. The Zero Friction™ brand is focused on developing products that push athletes beyond their boundaries to help them reach their full potential. “We do not focus solely on the exposure that other brands seek through front line logo placement on athletes. We invest in those who share our values and can inspire others, Manuel is definitely someone who does that and we are proud to support him”, stated John Iacono, founder and president of Zero Friction™.
Growing up in the Dominican Republic, Manuel De Los Santos played baseball from a young age. He was planning on going pro until 2003 when a motorcycle accident changed his life, leaving his left leg amputated above the knee. Following his accident he moved to France where he became inspired by The Legend of Bagger Vance, a film about a golfer defeating adversity. The next day, he went to a local driving range. Equipped with a seven-iron and a baseball grip, De Los Santos found that not only could he hit the ball, but that he still had natural balance. Unable to keep himself away, he would turn up at 9am and stay until dark. Hitting thousands of balls, it was not long before he was playing the game for real.
Seven year later, De Los Santos admits it was an uphill struggle. Today he plays a barely believable handicap of three, can hit the ball 260 yards and perhaps most surprisingly, refuses to use a prosthetic leg. He walks, with the aid of crutches, between shots and will not countenance the use of a buggy. “It’s a sport, I’m an athlete. I walk”, says De Los Santos. He has competed in and won high profile tournaments around the world including the highly regarded Swedish Invitational Open, in 2008.
With the introduction of the 3-prong performance tee in 2005, Zero Friction™ broke boundaries by bringing to light the importance the tee plays in the game of golf. Since its debut, Zero Friction™ has remained the #1 performance tee on the PGA TOUR™ with over 70 PGA TOUR™ victories and more than 400 top-ten finishes. Zero Friction™ continues to introduce technologically innovative products with the primary focus of performance in mind. “Our brand philosophy also focuses on inspiration and human qualities. It is a brand that puts performance first but does not believe this has to be reserved to only those who can afford it; this in itself being a boundary to those who want to push themselves to new heights” said Iacono. Manuel is an inspirational example of someone who has chosen to overcome the obstacles and boundaries in his life by not accepting them or letting them hold him back. We believe his story will inspire others to accept “no boundaries” push ahead and achieve their potential in both sport and life.
Be Inspired: Watch Manuel’s Story at: http://www.youtube.com/user/ZeroFrictionGolf?feature=mhee
Then, tell us your stories: What sets you apart and how do you live the no boundaries life? Go to Twitter: https://twitter.com/zftees #zfnoboundaries
Facebook: http://www.facebook.com/ZeroFrictionGolfProducts or www.zerofriction.com
Contact:
Tina Iacono
630.317,7700 x216
tinai@excelgolfproducts.com
info@zerofriction.com
