NEW BEDFORD, Mass., March 7, 2012 – Golfers can now look great, enjoy the sun and have peace of mind with the new sun protection performance line by AHEAD and Kate Lord. The new apparel line features sun protective fabrics that have a UPF 30+ rating and the headwear line has a UPF rating of 50+.
Developed with sun protection as its number one priority ÌÎå¦ the apparel line also features aesthetic, technical and functional attributes that enhance the look and performance of the overall garment. The sun protective fabric provides all day UPF 30+ protection from the sun and its damaging rays. Made of 100 percent performance polyester, the Sun Protection Performance polos combine UPF 30+ with quick dry moisture wicking technology and odor management to keep golfers protected from the sun and the garment dry, cool and fresh.
“Golfers spend four-to-five hours during their round in the hot sun and research shows that the damage it can have on our skin over time is significant,” said Jeff Waller, director of sales, AHEAD. “Our new UPF 30+ line gives golfers added protection from the sun without sacrificing comfort or performance. Golfers should be using a combination of sunscreen, UPF 30+ apparel and headwear for maximum protection from the harmful rays. Our customers have been very receptive to our sun protection line and are looking forward to carrying it in their shops this summer.”
The Sun Protection Performance polos for men are available in five styles with color schemes of cantaloupe, lapis, black and red. Additional features in the men’s line include a three-button angled placket, mechanical stretch, rib knit collar with Lycra® and AHEAD’s “extreme” fit and styling. The polos will be available May 31 in sizes S-XXL, for a suggested retail of $65. Kate Lord is also offering two polos for women in two styles, short sleeve and three-quarter length. The polos are available in hot pink, tangerine, pacific and white. Suggested retail is $45 and $53.
AHEAD and Kate Lord also introduced a UPF 30+ multi-color short made of 95 percent polyester and 5 percent spandex. The men’s shorts come in sizes 32-44. Kate Lord multi-color short comes in sizes 2-16. The shorts will be available May 31 for a suggested retail of $65.
To complement its sun protection apparel line AHEAD has added UPF 50+ headwear to its line in 2012. The sun protection headwear offers a classic cut, structured, 6 panel nylon cap with Velcro closure tab, available in white/cobalt, white/red, white/cantaloupe and white/black. The suggested retail is $25. The headwear line also offers two UPF 50+ surfer sun hats and one scalloped rain hat. The semi-structured hats are made of microfiber and feature a self-fabric and corded chinstrap with tightener. The suggested retail of the hats is $25.
To view the entire Fall 2012 men’s authentic apparel and headwear catalog and the Kate Lord catalog, visit www.aheadweb.com.
AHEAD® is a designer and marketer of branded headwear, apparel and accessories. Headquartered in New Bedford, Mass., the company operates four distinct business units: the AHEAD® men’s apparel line; AHEAD® Headgear, AHEAD® “Heavy Metal™” line of golf accessories and the Kate Lord™ Collection of ladies hats, ladies apparel and ladies accessories. AHEAD is a supporting partner of PGA Golf Retirement Plus, a licensee of the USGA, PGA of America, PGA TOUR and the official headwear of the AJGA. For information on AHEAD, visit www.aheadweb.com.
Contact:
Jackie Beck
AHEAD Public Relations
860.304.3643
jackiebeck00@hotmail.com
