Fewer steps to book tee times and more exposure for GolfNow featured courses
ORLANDO, Fla., March 19, 2012 – GolfNow.com, the Internet’s largest and most comprehensive tee-time booking service, unveiled today a front-end redesign complete with new features to enhance and streamline the customer’s experience in navigating the website and booking tee times.
Enhancements to the site include a cleaner and easier-to-navigate home page and GolfNow.com market pages, fewer steps in booking tee times and an easier checkout process. The site also features expanded search capabilities to locate any of the more than 3,700 courses currently on the network in the United States, Canada, Ireland and the United Kingdom.
Home Page Enhancements- On any given day, more than 100,000 tee times are available for booking on GolfNow.com. The website’s home page has expanded its search capabilities to make it easier for consumers to search for times in their area or destination. Tee times are available 24 hours a day, 7 days a week.
GolfNow Market Page Enhancements – New for the respective GolfNow.com market pages include a “Tee-Time Ticker,” listing the best deals in the market at that given time. In the United States alone, GolfNow.com has a presence in more than 80 markets in 49 states. Each market in the U.S., Canada, Ireland and the U.K. includes a dedicated GolfNow.com market page, complete with featured courses, daily and weekly specials, tournaments and events.
Display Advertising Now a Thing of the Past – GolfNow.com has replaced display advertising with “promotional carousels” on the home page and each of the market pages designed to promote GolfNow and Golf Channel initiatives. The carousels also highlight featured golf courses in each of the markets affiliated with GolfNow.com’s premium marketing platform, providing those courses with expanded exposure in-market.
Easier Tee-Time Booking Process and Checkout Process -GolfNow.com has improved its Tee-Time Booking Cube, a one-stop shop once a course has been selected. Consumers can choose the number of players and the specific tee-time to purchase in the cube, eliminating the extra steps in the past to book tee times. The checkout page also has been reformatted to make the final step fast, easy and convenient.
GolfNow.com is the most popular and widely used online service for golfers searching for tee times that meet their schedules and budgets. More than 3,700 courses participate in the GolfNow.com network, making it the industry’s largest online tee-time marketer and website.
About GolfNow.com
GolfNow.com is the Internet’s largest and most comprehensive online tee time reservation service. Using leading edge technology, GolfNow.com offers golfers more ways to stay connected to their favorite courses and tee times through the web, e-mail and a mobile feature. Golfers can go online 24/7, choose a course, and pick a tee-time deal that fits their schedule and budget and book the tee time. Since its launch in 2001, GolfNow.com has expanded to more than 80 markets in North America and the U.K. and now provides tee-time access to more than 3,700 courses for more than 1.1 million registered users. GolfNow.com is powered by Golf Channel, which is seen in more than 120 million homes worldwide through cable, satellite and wireless companies, as well as by GolfChannel.com, a leading golf destination on the Internet. GolfNow.com is part of GolfChannel.com’s online platform of Internet sites designed to help the recreational player enjoy every aspect of the game.
Contact:
Dan Higgins
Golf Channel Public Relations
407-355-4018
dhiggins@golfchannel.com
Jeremy Friedman
Golf Channel Public Relations
407-355-4058
jfriedman@golfchannel.com
Bill Bryant
Bryant Marketing Communications
678-366-3232
bbryant@bryantmarcomm.com
