PR agency to support brand communications for innovative golf training and fitness device
EASLEY, S.C. – Orange Whip Trainer, a South Carolina-based manufacturer and marketer of innovative golf training and fitness devices, has selected Jeff Dezen Public Relations (JDPR) as its official Public Relations agency-of-record. JDPR will provide strategic planning and brand support for Orange Whip Trainer as the brand continues to expand its product development and distribution efforts in the on-course and off-course retail channels.
The company’s flagship product, the Orange Whip Trainer, is the ultimate golf swing trainer and fitness device for golfers. The precision-designed tool combines a patented counter-weighting system and flexible shaft that work in unison to fuel the natural golf swing motion that is unique to each individual. The Orange Whip excels in helping golfers find their ideal swing plane, creating optimal lag, achieving perfect sequence of motion, promoting balance throughout the swing and building core muscle strength.
“As we continue to expand our business, we wanted to partner with a PR resource that we can trust to stay true to the personality and authenticity of our brand,” stated Jim Hackenberg, owner and developer – Orange Whip Trainer. “With their strategic insights, their demonstrated capabilities in our channels of business and their stellar reputation among golf media, JDPR has proven that they are that resource. We believe their passion for the game and their golf business savvy will help us grow the Orange Whip Trainer’s brand awareness and help to open up new and exciting pathways.”
According to Jeff Dezen, JDPR’s founder and president, “The Orange Whip product line eliminates the complexity of swing-training and replaces it with simple and fun alternatives that over 150 Tour players have adopted. We are honored to have them as our client and are confident that Orange Whip Trainer is poised for explosive growth.”
Editor’s Note: High-Res images of all Orange Whip Trainer products are available upon request.
About Orange Whip Trainer
Headquartered in Easley, S.C., The Orange Whip Trainer was developed by PGA Professional Jim Hackenberg to help golfers find their perfect athletic swing. The precision-engineered device combines a counter-weighting system and flexible shaft that work in unison to fuel the natural golf swing motion unique to each individual, helping golfers find their ideal swing plane, creating optimal lag, achieving seamless sequence of motion, promoting balance throughout the swing and building core muscle strength. More than 150 Tour Pros as a part of their regular practice and fitness regimens currently use the Orange Whip Trainer. For more information on the Orange Whip Trainer, visit www.OrangeWhipTrainer.com.
About JDPR
Established in 1991 and headquartered in Greenville, S.C., JDPR is a marketing communications consulting agency specializing in public relations strategies. The firm provides public relations strategic planning, creative idea-generation, and program development and implementation for regional and national accounts. For more information, visit www.jdpr.com.
Contact:
Jared Kelowitz, JDPR
jaredk@jdpr.com
864.233.3776, ext. 24
