Los Angeles, CA — Generations of the world’s top professional golfers — from Phil Mickelson and Lee Janzen to Jack Nicklaus and Vijay Singh — have put their trust in renowned golf instructor Rick Smith. Now, Smith has publicly declared his love for G/FORE gloves. Today, Smith and the colourful glove maker announced an exclusive deal that will see him wear G/FORE gloves through 2014, and find G/FORE gloves stocked for retail at all three Rick Smith Golf Academy locations.
“I’ve been fortunate enough to work with some of the biggest names in golf, and I think G/FORE will be the game’s next great brand,” Smith says. “I truly believe in G/FORE gloves. They’ve got a great look and they absolutely perform at the highest level.”
Under the terms of the partnership, Smith will wear G/FORE gloves for the next three years, including during media appearances and while providing instruction to players on the PGA Tour. Additionally, Rick Smith Golf Academy’s elite instructors will don G/FORE gloves at all three RSGA locations, including Massachusetts’ International Golf Club & Resort, Michigan’s Treetops Resort, and Florida’s Tiburon Ritz-Carlton Golf Resort.
“Many of the world’s best golfers have put their game in Rick’s hands, so we’re elated that Rick’s hands are now wrapped in G/FORE gloves,” G/FORE founder-designer Mossimo Giannulli says. “Rick takes his golf very seriously, but he leaves room for enjoyment and fun. And that’s exactly how we see the game: Serious and fun, but with plenty of space for personal style.”
Since debuting its colourful line at the 2011 PGA Merchandise Show in Orlando, Florida, G/FORE has become the glove maker of choice for a wide range of stylish golfers — from professionals (like Ricky Barnes, Alex Cejka & Tommy Armour III) to celebrities (including Wayne Gretzky, Bill Murray and George Lopez) to weekend warriors and clubhouse regulars alike.
G/FORE
G/FORE is a privately held California-based golf brand under Mossimo Giannulli’s Dirty Bird Productions (DBP) management group. Giannulli founded the billion dollar clothing company Mossimo Inc. in 1987 and brokered a first-ever designer-exclusive distribution deal with major mass merchant and Minneapolis-based Target Stores in 2000. Rooted in the style established by golf’s Scottish forebears — dandified knickers, tartan sweaters and argyle vests — G/FORE promotes a simple evolution: colour. Visit www.g-fore.com
Dirty Bird Productions
Dirty Bird Productions (DBP), founded by Mossimo Giannulli, is a privately held management group in fashion, entertainment and lifestyle brands.
Contact:
FOR G/FORE
Nicole Castrogiovanni
310.558.2866
nicole@g-fore.com
FOR RICK SMITH
Fidelity Sports Group, LLC
Drew Carr
407.420.1500
Drew@FidelitySportsGroup.com
