Newport Beach, CA – March 19, 2012 -Kaenon, the Newport Beach-based lifestyle eyewear brand, announces the launch of its first product line extension, the Kaenon Optical frame collection. As part of the brand’s year-long, 10th Anniversary Celebration, the collection launches with four new prescription-ready styles, available through Kaenon’s authorized retail network.
“Optical frames were the next natural step for Kaenon,” says Steve Rosenberg, co-founder and CEO. “We’ve been innovators in the optical space the past 10 years, where we have built a successful and loyal customer following with our prescription SR-91™ polarized sunglasses, all within a strong optical account base.”
Launching with two 4-base and two 6-base styles, each design and hand-painted color is inspired by our authentic California lifestyle, resulting in an eyewear collection infused with comfort and style. Now, day and night, indoors and out, everyone can enjoy the lightweight comfort found in all Kaenon frames.
“The void we identified, and intend to fill, is for lightweight, durable and well-styled optical frames that can be worn all day, fitting seamlessly within our active lifestyles. By utilizing advanced materials and frame-making techniques, and having fun with color and texture, I believe our first optical collection embodies the quintessential California lifestyle we live, where work and play constantly intermingle,” says Rosenberg.
Each of these four unisex frame styles will be available in six beautifully hand-painted colors, including rich tortoise, colored fades, and beach glass-inspired matte finishes that offer textured subtle colors.
Each frame is specially crafted in Italy from Swiss-made TR-90 that provides exceptional durability and an adjustment-free lifespan. To increase longevity and comfort, custom-engineered precision hinges were developed to offer smooth hinge action and stability.
Designed in California by Kaenon’s longtime frame designer and renowned industrial designer, Harald Belker, each lightweight frame features hallmark Kaenon styling and functionality.
“For almost 10 years Harald has been the frame designer behind Kaenon,” says Rosenberg. “Now that we officially enter the optical frame design world, we thought it only appropriate to showcase Harald and his incredible design talents as the man behind our successful and unique frame designs.”
Belker is well known in Hollywood and entertainment circles for his concept cars, transportation and gadget designs, his work on the original Smart Car, and automotive design stints with Porsche and Mercedes Benz. Harald was also the designer chosen to create the original Electric Bike. By living in California and harboring a passion for distinctive, function-based design, Harald Belker is able to design authentically for a lifestyle he lives and knows intimately.
These new optical frame additions to the already popular line of lifestyle and performance sunglasses extend the Kaenon brand to an even broader audience, allowing Kaenon eyewear to complement all areas of their lifestyle, no matter where that takes them- at work, play or leisure.
For more information visit Kaenon.com, or use the contact information below. Press imagery is available upon inquiry.
About Kaenon
Since 2001, Kaenon has continued in its mission to provide unmatched optics and performance-ready, lifestyle frames, all with superior fit and luxurious style. With proprietary and revolutionary SR-91 polarized lenses, Kaenon continues to push the boundaries of active optics with award-winning, prescription ready sunglass styles and lifestyle inspired optical frames designed in California and made in Italy.
Contact:
Kaenon
864 W. 16th Street – Newport Beach, CA 92663
(866) KAENON-1
www.kaenon.com Media Contact:
Tyler Weaver
press@kaenon.com
949.574.7918
