New near-300 square foot Callaway Concept Display and adjacent 150 square foot Odyssey Concept Display celebrate new RAZR line and Callaway Golf’s heritiage.
As part of Haggin Oaks Golf Super Shop and Callaway Golf’s mission to innovate and lead the golf industry in all respects from equipment to merchandising, the Haggin Oaks Golf Super Shop announced the grand opening of its brand new Callaway and Odyssey custom store-in-store displays.
Callaway Golf’s new displays revitalize a brand name within the walls of one of America’s largest on-course golf shops. The Callaway display features two large murals of the Alister MacKenzie GC at Haggin Oaks and two brand heritage display cabinets celebrating the long and celebrated history of the Callaway company. Custom content is streamed on a flat screen television and a demo golf club of each loft and flex in every Callaway golf club is on-hand for customers to try free of charge on the driving range.
Callaway also created and developed a custom Odyssey putter concept display that fits in seamlessly with Haggin Oaks Golf Super Shop’s custom 1,000 square foot clover shaped island putting green. The display fronts the putting green and it’s contrasting red, white and black design will cast incredible attention on the forthcoming Odyssey Metal X line of putters. Like the Callaway display, a black and white photo of the Haggin Oaks course is blended in seamlessly with the design.
The two new displays that greet visitors combine with the outdoor Player Performance Studio where two TrackMans, a Science and Motion Putt Lab and video lesson system to create one of the most complete Callaway shopping experiences in the country. All eighteen of the Haggin Oaks Golf Super Shop golf professionals and professional club fitters have been trained to custom fit at this Callaway Authorized Fitting Location. Hundreds of different Callaway and Odyssey items are available here, from the finest Callaway clubs and bags, balls, gloves, shoes and a wide variety of men and women’s apparel.
Managed by Morton Golf, the Haggin Oaks Golf Complex is located between Interstate 80 and Business 80 in Sacramento, 3645 Fulton Ave. Fitting opportunities can be booked at 916-481-GOLF or www.hagginoaks.com .
Contact:
Ken Morton, Jr.
916-871-2676
kmortonjr@hagginoaks.com
