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Donald Stays AHEAD

March 28, 2012

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New Bedford, MA, March 26, 2012 – AHEAD, the leader in branded headwear and apparel, has announced today that it has re-signed the No. 1 player in the Official World Rankings, Luke Donald, to continue to represent the company’s headwear line.

“We are thrilled that Luke Donald has re-signed with AHEAD,” said Ken Shwartz, President, AHEAD. “We appreciate his loyalty and support over the years. It is a testimony to the quality of our product line and leadership role in the industry. Luke is a first class professional both on and off the course and a true asset to AHEAD. We look forward to continuing our relationship with him.”

In just fours starts on the PGA Tour this year, Donald has one victory, the Transitions Championship, and one top ten finish. In 2011, Donald had one of the best seasons in professional golf. He recorded two wins, two runner-up finishes and a total of 14 top-10 finishes in 19 starts on the PGA Tour. He also played 13 events on the European Tour, won two and had 10, top-10 finishes. His phenomenal year earned him 14 million dollars, Player of the Year honors and the No. 1 spot in the Official World Rankings, which he currently holds.

“I enjoy wearing AHEAD headwear on tour, the quality, fit and performance is outstanding,” said Donald. “My relationship with AHEAD has been wonderful over the years and I am pleased to continue to represent them on tour.”

Donald, 34, wears AHEAD’s line of high performance visors on TOUR. In addition to Luke Donald, Retief Goosen, Jim Furyk, Sean O’Hair and Brittany Lincicome also represent AHEAD headwear on the PGA and LPGA Tours.

About AHEAD

AHEAD® is a designer and marketer of branded headwear, apparel and accessories. Headquartered in New Bedford, Mass., the company operates four distinct business units: the AHEAD® men’s apparel line; AHEAD® Headgear, AHEAD® “Heavy Metal™” line of golf accessories and the Kate Lord™ Collection of ladies hats, ladies apparel and ladies accessories. AHEAD is a supporting partner of PGA Golf Retirement Plus, a licensee of the USGA, PGA of America, PGA TOUR and the official headwear of the AJGA. For information on AHEAD, visit www.aheadweb.com.

Contact:
Jackie Beck, 860.304.3643, jackiebeck00@hotmail.com

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