LAKE MARY, FL (March 29, 2012) – In some form or fashion, everyone in the golf industry and media is touched by digital communications. It has become a day-to-day fact of life for us all, and with the lightning fast changes, that can be a bit discerning.
It is for that reason that the ING made Digital Communications the theme for the 22nd Annual ING Spring Conference, set for May 20-24 at the Embassy Suites Greenville Golf Resort & Conference Center in South Carolina.
Anyone in the golf industry or media is invited to attend the conference, conducted by the non-profit International Network of Golf, where media and the golf industry connect. Industry executives from companies large and small, and from every segment of the industry, will join golf media of all types at this annual gathering that is expected to attract over 160 people.
The centerpiece of the Digital-themed educational schedule is a Monday morning, May 21 session: “Digital Marketing and Communications – Changes That Effect EVERYONE.”
A blue ribbon panel will dissect five aspects of digital communications. After a short break the panelists will return for a personalized Q&A session, focusing on issues specific to ING attendees.
The five topics include:
• Changing use of Targeted eMail via Data Collection and Reports of Customer Patterns.
• Increased use of Smart Phones and Social Media for Marketing and Communication.
• QR Codes and the impact of You Tube Guerrilla Videos for Communication.
• Print Publication or Digital Media – What is Best for Today?
• How Has Digital Advertising Affected Both Publications and Advertisers?
The panelists are:
Clark Alexander, Developmental Director for Vertical Response Email Marketing.
VerticalResponse Inc. provides a full suite of self-service marketing solutions for small businesses including email marketing, social media marketing, event marketing, The company has over 100,000 customers and is ranked No. 343 Fastest Growing Company in North America on Deloitte’s 2011 Technology Fast 500.
Bob Senoff is an avid golfer and professional Internet Venture Capitalist. Aside from being a Founding Partner and CEO of TheAPosition.com, Bob is a Managing Director of New Millennium Partners, a venture fund focused on early stage Internet investments. Bob believes the TheAPosition.com offers professional golf writers a new and effective way to put their talents to work for themselves and as a community.
John Johnson, President, J2 Golf Marketing. Johnson’s team builds the initial public image or impression via photography, logo development and continues by making the actual branded tools by which a golf property, club or business can present, position and market themselves. They have four major divisions help develop your image: Brochures & Ad Campaigns; Internet eMarketing & Websites; Golf Course Photography; Public Relations and Media.
Dan Shannon is publisher of three lifestyle magazines in the Piedmont region of North Carolina. All three publications – Chapel Hill Magazine, Durham Magazine and The Weekly have added digital versions of the printed publication, and Shannon, who founded all three books, will share his opinions and expertise on that topic.
The ING Spring Conference features four days of product presentation, networking, education, golf and business-building opportunities.
The highlights:
1) The ever-popular One-On-One Appointment Show, a series of private meetings between exhibitors and media to open lines of communication, create unique promotional programs, gather story materials and build relationships.
2) The Demo Lab will feature companies large and small displaying their latest equipment and training gear on the practice range and green.
3) Education and self-improvement programs galore.
4) Three golf tournaments, including the ING Qualifier for the World Golfers Championship National Finals.
5) Lots of networking events.
Those interested in attending may do so by visiting www.inggolf.com and clicking on Spring Conference. An electronic registration process is available.
For more information on ING, call 407-328-0500, ext. 1.
Contact:
Mike Jamison
407-28-0500, ext. 1
mike@jamisongolf.com
Covering the business of golf!
