Golfers have a chance to ‘Tee It Up’ with Tiger Woods
AUSTIN- April 2, 2012 – Imagine this – you walk into your local Golfsmith, try out the hottest new Nike Golf clubs and win the chance to play golf with Tiger Woods. This will be a reality for one lucky winner and three of their friends!
Golfsmith International Holdings, Inc. (NASDAQ: GOLF), the nation’s largest golf specialty retailer, has teamed up with Nike Golf for the NIKE VR_S Golfsmith Speed Trial Sweepstakes. Consumers can visit any one of the 82 Golfsmith locations, demo Nike’s fastest club lineup ever- the VR_S club line – and get registered for a chance to play golf with one of the game’s greatest golfers, Tiger Woods.
In one of the most robust consumer trial programs Nike Golf has ever introduced, Golfsmith is challenging consumers to compare the speed and distance of clubs in their current bag, as well as other demo clubs, to the new Nike VR_S products on a launch monitor. Participants’ cumulative distances are tallied and recorded on a national leaderboard taken from country clubs and other retailers coast to coast, so individuals can see their results featured on www.nikegolf.com/speedtrials To find the Golfsmith Speed Trials event nearest you visit www.golfsmith.com/speedtrials.
‘TEE IT UP’ WITH TIGER WOODS/ Golfsmith Speed Trial Sweepstakes Details:
Any consumer who visits a Golfsmith store and takes the head-to-head distance challenge test- driving the new Nike VR_S line of clubs can enter for a chance to play golf with Tiger Woods.
The Grand Prize is a trip for four to Jupiter, FL including nine holes with Tiger. Each member of the foursome will also receive a full set of VR_S clubs and be outfitted head-to-toe in Nike Golf apparel.
In addition, 10 regional VIP winners will receive a full set of VR_S clubs and can invite three friends to be outfitted head-to-toe in Nike Golf apparel and play a round of golf at a top local course.
Click here to watch the “Tee It Up With Tiger” Nike/Golfsmith TV Commercial
(http://www.youtube.com/watch?v=X45Fzg7S2yY&feature=youtu.be)
Click here to download the “Tee It Up With Tiger” Nike/Golfsmith TV Commercial
(https://www.yousendit.com/download/M3BsOU1XSytrYUFYRHRVag)
“We’re thrilled to be working with Nike on this promotion that also gives golfers a chance to play with Tiger,” said Marty Hanaka, Chairman and CEO of Golfsmith. “Nike has been a great partner in bringing this fun, interactive and unique promotion to golfers of all levels across the country to help them improve their games and add more distance to their bags.”
Beginning Saturday, March 31st and running through May 15, consumers will be able to participate in Nike Golf’s Speed Trials at one of Golfsmith’s 82 store locations. Participating consumers will also receive a 20XI two-ball pack, while supplies last. Similar Speed Trial events are already taking place at other key regional and green grass account partners across the country. To learn even more, visit: Nike Speed Trials on You Tube. (http://www.youtube.com/watch?v=Ou8PciAf62Y)
The VR_S family includes drivers, fairway woods, hybrids, and irons. The award-winning VR_S driver and fairway woods feature NexCOR variable face-thickness technology for more speed at impact and greater distance. Generating more distance for every shot, the Nike VR_S is an extension of the original VR line, which has more than 85 worldwide professional wins including three major championships
About Golfsmith: Golfsmith International Holdings, Inc. (NASDAQ: GOLF), is a 45-year-old specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its customers the convenience of shopping in its 82 stores across the United States, through its web site at golfsmith.com and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs. Visit www.Golfsmith.com.
About Nike Golf: Located at NIKE’s World Headquarters in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great sport by developing ground-breaking innovations that enable and inspire athletes to become better. For more information on Nike Golf, visit our Web site at http://www.nikegolf.com. To follow Nike Golf on Twitter visit http://www.twitter.com/nikegolf and to become a fan on facebook go to http://www.facebook.com/nikegolf. To view Nike Golf videos subscribe to our You Tube channel at http://www.youtube.com/nikegolf. Editors and journalists in the U.S. seeking editorial information and downloadable images, visit http://www.nikegolf.com/presscenter. For international journalists, please contact Nike Golf’s public relations representative in respective countries for information.
Cautionary Language – Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. Golfsmith ® is a registered trademark of Golfsmith International Holdings, Inc.
Contact:
Lynn Luczkowski, L2 Communications 860-313-1426 or Lynn@L2comm.biz
Aubrey Haznar, L2 Communications, 617-549-8792 or Aubrey@L2comm.biz
Chris Miller, Golfsmith, 512-821-4131 or chris.miller@golfsmith.com
Beth Gast, Nike Golf, 503-532-8852 or beth.gast@nikegolf.com
