Mays to play key role in promoting the company’s 23 courses in Myrtle Beach, S.C., area
April 2, 2012, Myrtle Beach, S.C. – Steve Mays, who had been vice president of new business development at LHWH Advertising Agency in Myrtle Beach and spent 13 years with Myrtle Beach Golf Holiday, has been named vice president of marketing and sales at National Golf Management.
In his new position, Mays, age 39, will play a key role in destination marketing and packaging for the new company, which was recently formed with the merger of Myrtle Beach National and Burroughs and Chapin Golf. National Golf Management (NGM) currently has 23 courses in the Myrtle Beach area within its portfolio. All of them are open for public play.
“Steve knows the Myrtle Beach market and he has the expertise and relationships that will be important to us as we move forward,” said Jim Woodring, executive vice president of marketing and interactive services for NGM.
A native of Haymarket, Va., Mays earned a BS degree in marketing from Coastal Carolina University in 1994. Following a stint in Connecticut with Golf Digest as a project coordinator, Mays returned to Myrtle Beach to begin a 13-year association with Myrtle Beach Golf Holiday, a large non-profit marketing association in the area.
He was tournament director of the World Amateur Handicap Championship from 1998-2001 and events division director from 2001-2007. He moved to senior marketing director in 2008, where he was in charge of a $5 million budget and worked with a 170-business member partnership.
“I am honored to become part of such a dynamic golf ownership and management company,” said Mays. “I look forward to working with the talented team members and promoting the impressive portfolio of golf courses and package entities.”
Mays and his wife, Chrissy, and their two boys, Garrett (3) and Tucker (1), reside in Myrtle Beach.
About National Golf Management Company
The National Golf Management Company was formed in February 2012 with the merger of Burroughs and Chapin Golf Management (B&C) and Myrtle Beach National Company (MBN), making the new company one of the 15 largest golf course management companies in the United States. It is far and away the largest management company on the Grand Strand and one of the leading golf course companies in the Southeast. The merger brought together a total of 23 Myrtle Beach area golf courses.
Burroughs and Chapin Golf Management was formed in 1999, and its list of courses includes Myrtle Beach’s oldest course, Pine Lakes Country Club – the Myrtle Beach area’s first course (circa 1927), and Tidewater Golf Club, a unanimous selection as “Best New Course in America” when it opened in 1990. But the history of the company’s other interests, including real estate in and around Myrtle Beach, dates back more than 100 years. The lineage of the company is traced to F.G. Burroughs and Simeon B. Chapin.
Myrtle Beach National Company was formed in 1971 with the construction of the Arnold Palmer-designed 54-hole golf complex, which includes the West Course, SouthCreek and King’s North. Other courses of distinction include Long Bay Club, Pawleys Plantation and Willbrook Plantation.
For more information about NGM, visit www.mbn.com
Contact:
Craig Smith or Tim Gavrich at The Brandon Agency, (843) 916-2000
csmith@thebrandonagency.com
