Instruction DVD series slated to begin production next month
Ponte Vedra Beach, FL – (April 5, 2012) – The PGA TOUR’s TOURAcademy® announced today the production and global distribution of a direct-to-home DVD golf instructional series.
“We had been seeking a vehicle whereby we could effectively translate the TOURAcademy’s world-class golf instruction program and methodology into a format which could reach golf enthusiasts across the country and around the world. This new video series format will allow us to do just that,” said John Fechter, President and Chief Experience Officer of Golf Experiences LLC, the operator of the TOURAcademy, will oversee the project. “Additionally, upholding the quality and the integrity of the TOURAcademy brand is of paramount importance, so we selected DSS to assist with this expansion opportunity. We are convinced that this team is well-equipped to deliver a high-quality, high-appeal, DVD instructional product.”
The series will incorporate the TOURAcademy’s “building block” approach to golf instruction and will also include “tracks” which are designed to help golfers improve their game based on respective skills and ability levels.
Executives from PGA TOUR headquarters in Ponte Vedra, FL, echoed their excitement about the project , “The PGA TOUR is committed to golf enjoyment on both a domestic and international basis,” said Tim Hawes, SVP, Retail Licensing for the PGA TOUR. “We are excited with the opportunity to bring the best of the TOURAcademy’s world-class golf instruction to help players around the world elevate their game.”
The DVD series will feature TOURAcademy top teaching professionals and includes an instructional program designed to assist the amateur golfer to improve his or her game, in a comfortable and non-intimidating setting. Production is slated to begin next month, with the product available mid-summer.
About Golf Experiences, LLC
Based in Ponte Vedra Beach, Florida, Golf Experiences, LLC has been operating golf academies on a nationwide basis since 1992, including the PGA TOUR’s TOURAcademy at World Golf Village in St. Augustine, FL. With skill development programs specifically designed for golf enthusiasts of all ages and ability levels, the TOURAcademy has earned a favorable reputation for providing the highest-quality of golf instruction available. Instruction programs range from golf schools, private lessons, specialty clinics, junior programs and corporate events. TOURAcademy’s are located nationwide in many desirable golf destinations including Ponte Vedra Beach, FL; St. Augustine, FL; Scottsdale, AZ; and San Antonio, TX. The Golf Experiences, LLC team is managed by an impressive staff comprised of professionals with years of experience in the businesses of golf instruction, golf travel and corporate entertainment.
About PGA TOUR
The PGA TOUR is the world’s premier membership organization for touring professional golfers, co-sanctioning nearly 100 tournaments on the PGA TOUR, Champions Tour and Nationwide Tour.
The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in communities in which it plays, and provide financial opportunities for TOUR players.
PGA TOUR tournaments are broadcast to approximately 715 million households in 225 countries and territories in 29 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2011, tournaments on the three Tours generated more than $118 million for local charitable organizations, bringing the TOUR’s all-time total of charitable contributions to more than $1.7 billion.
The PGA TOUR’s web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, FL.
Contact:
Rhonda Moret
Tel: 904.567.2052
