(SHENZHEN, China) – Mission Hills Group — the world’s leading golf brand and driving force behind China’s sports and leisure industry – announces it will invest US$800 million to build a new leisure and commercial landmark, Mission Hills Centreville.
Located in Shenzhen’s Longshua New District, Mission Hills Centreville will be the area’s only H.O.P.S.C.A. (hotel, offices, parks, shopping malls, clubs and apartments) development — a one-stop shopping, entertainment, leisure and business hub that will service five million residents within a 100-kilometer radius. Mission Hills Centreville is the first large-scale construction commercial project in Longshua New District and expected to open by the end of 2013.
Celebrating its 20th anniversary in 2012, the Mission Hills Group’s newest project will cover 500,000 square meters, with plans to feature more than 200 international brands and numerous shopping, dining and entertainments attractions. They include:
• Three internationally-renowned hotels
• Luxury spa and top-ranked KTV Club
• High-end apartments
• Top-brand auto exhibition center
• MH Mall, a shopping center with high-end jewelry and fashion brands; plus exclusive restaurants
• Seven-screen, 1,000-seat Orange Sky Golden Harvest cinema with the first ‘Motion Chair D-Box;’ sharp dynamic equipment and IMAX imaging technology in China
• Children’s play area
• Home decoration megastores
• Brunswick bowling center
• 800-meter SIYO ice skating club
Dr. Ken Chu, Chairman and CEO of Mission Hills Group said: “Over the last 20 years, Mission Hills has been a strong advocate for sports, leisure and wellness. Mission Hills Centreville is an urban HOPSCA development that will continue this focus by providing local residents and enterprises with a world-class leisure and living experience.”
Mission Hills Centreville features a host of environmentally-friendly measures, and its architectural design allows for abundance of natural lighting to enter the building structure.
It is commissioned by the world-renowned property design and architectural firm, Callison, and CCDI, creators of the Olympic showpiece “Water Cube.”
The interior design team is led by the J&A Jiang Feng Indoor Design Co., Ltd, which designed the National Grand Theater and the Shenzhen Municipal Civic Center. Exterior and landscaping design will be done by EDSA, the prominent American design firm; one of its masterpieces in China is the CCTV Media Park.
Mission Hills Centreville is conveniently located on the Pearl River Delta. Within a one-hour drive of Shenzhen, it enjoys easy access to major expressways that drastically reduce travel time between Mission Hills and downtown Shenzhen, Dongguan and Hong Kong. With the ‘World’s Largest Golf Club’ at its core, Mission Hills has become the landmark of Shenzhen. The commercial potentialities of both Shenzhen and Dongguan will be immensely enhanced with the addition of Mission Hills Centreville.
About Mission Hills Group
Mission Hills Group (www.missionhillschina.com), owner and operator of Mission Hills in the heart of the Pearl River Delta and the tropical island of Hainan, is the pioneer in China’s fledgling hospitality, sports and leisure industry.
Founded in 1992, Mission Hills is recognized as the leading golf brand in the world and synonymous with high-end, luxurious and exquisitely-designed residences. Mission Hills has been the major driving force behind the sports and leisure industry in China. Its three world-class integrated leisure and wellness resort destinations have hosted more than 100 international tournaments. Mission Hills has also been accredited the “World’s Largest Golf Club” by the Guinness World Records. With the number of both domestic and international visitors surpasses three million each year, Mission Hills was named the 5A Level Tourist Attraction by National Tourism Administration in 2011.
Mission Hills’ properties sprawl over 40 sq. km. They include 22 championship courses designed by renowned players and architects from five continents, five-star resorts, award-winning spas and volcanic mineral springs, an international convention center, golf academies and Asia’s largest tennis facility. Mission Hills is also the official training headquarters of China’s Tennis and Golf Associations.
The Group’s “golf and more” leisure philosophy has catalyzed its tourism-related business expansion. Mission Hills Centreville and Mission Hills Lan Kwai Fong Haikou are family-friendly metropolitan leisure complexes and low-carbon town centers. Hubs for business, leisure, wellness and entertainment, their highlights include 1,000-plus international anchor brands featuring the latest fashion labels, finest jewelry and watches; trendiest restaurants, cafes and bars; state-of-the-art multiplex cinemas; ice skating rinks; bowling alleys; world-renowned auto showrooms; and many other exciting offerings. A total of six hotels are showcased in these developments, among them Marriott International’s Ritz-Carlton and Renaissance hotel brands, and Hilton International.
Today, Mission Hills Group has achieved many milestones and become the preeminent conglomerate in the sports, tourism, leisure and entertainment industry. The next breakthrough in the Group’s evolution will occur as it brings its tried and true branding and golf management services to Beijing, Shanghai, Xian, Yunnan, Chongqing and other destinations.
Contact:
Stephen Reynolds
Buffalo Communications
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sreynolds@buffalocommunications.com
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