Many, if not most, of golf’s regional, state and national associations are losing members. For a look at what some of those associations are doing to stem increasing member erosion while continuing their quest for new members, see the April issue of The Pellucid Perspective, the golf industry’s leading source for insight and independent thought leadership:
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201204
Other topics of interest in the April edition include:
• Do you own your own web domain name? Are you sure? If not, Harvey Silverman tells you who might actually own it, what that means to you, and what it might cost you to get it back.
• Jim Koppenhaver details the decade-long saga of a Chicago-area military base redevelopment project that has the Lake County Forest Preserve District Commission in a no-win situation: Rebuild the old, defunct military golf course and almost certainly lose tons of money in perpetuity; or decide not to build it and risk the wrath (and lawsuits) of homeowners who bought with the expectation of golf course views and access.
• A Georgia-based operator is pioneering a new course management system using iPads and cloud-based technology which they say is cheaper, more user-friendly and a good match for many courses. Find out how it works and if it could apply to you in the future.
In addition, check out our industry-leading monthly look at the key health and performance numbers encompassing revenue, rounds, weather impact, utilization, equipment sales and this month’s Market Focus on Detroit, MI.
Anchored and supported by our legacy sponsors; ValleyCrest Golf Maintenance Services and KemperSports Management and 5 new sponsors in 2012; Sequoia Golf, GolfSwitch, Global Turf Equipment, Troon Golf and ETS Payment Services, the Perspective’s goal is to expand intelligent discussion on key industry issues and advance a common, accurate set of performance measures. Six month sponsorship opportunities available, contact Editor-in-Chief Jim Dunlap if interested (760-212-3714, jdgolfer@cox.net).
If you know of associates who would benefit from the topics and insights covered in this issue, feel free to forward this email and encourage them to register on the Pellucid website (http://www.pellucidcorp.com/news/elist) to join the discussion. Following the sage advice of Albert Einstein, “We cannot solve our problems with the same thinking we used when we created them.”
Contact:
Jim Koppenhaver, President, Pellucid Corp.
jimk@pellucidcorp.com
www.pellucidcorp.com
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