Golfers are also Invited to tune-up their game with free swing analysis and other in-store service offerings; free matching wedge with purchase of select 8 iron sets
FORT WALTON BEACH, Fla., April 18, 2012…Edwin Watts Golf Shops (EWGS), one of the world’s largest specialty golf retailers with over 90 locations, today announced the 2012 chain-wide “Spring Tune-up” Series will debut Saturday, April 21, 2012, with Iron Fitting & Club Gapping serving as the theme of the first event. As part of the “Spring Tune-up” Series, each store in the Edwin Watts Golf portfolio will host a monthly tune-up day with a new, special theme each month.
At each event, the Company’s expert staff, boasting the highest technical IQ in golf, will greet customers with unique promotions and service offerings, ensuring all golfers are well-equipped for the season. Representatives from leading equipment manufacturers and local PGA Professionals will be on-site at select locations to participate in these one-day events, as golfers can have their equipment tuned-up, participate in clinics & swing analysis, experience free custom fitting sessions and other in-store service offerings. As part of the festivities, all participants can register to win valuable prizes, including clubs, balls, bags and much more. Additionally, golfers purchasing select 8 iron sets will receive a free matching wedge to complete the set.
“Custom fitting is not just for elite golfers, it’s a service we provide to golfers of all ages and abilities, as our goal is to equip golfers with properly fit clubs that will truly help maximize their performance,” said John Watson, CEO, Edwin Watts Golf Shops. “Our associates are the best in the business, and they make the process fun and comfortable for everyone.”
The chain-wide tune-up day initiative is complemented by Edwin Watts Golf’s current TGIF TOURTM, the golf industry’s largest grassroots consumer retail tour, as Edwin Watts Golf reinforces the Company’s commitment to custom fitting for golfers in 2012.
For more information on Edwin Watts Golf, please visit www.edwinwattsgolf.com.
About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world’s premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90+ domestic Retail Locations, eCommerce Internet site (www.edwinwattsgolf.com) and Telephone/Catalog/Direct Mail sales (1.800.874.0146). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 43 years has earned the organization the right to be known as America’s Golf Club.
Contact:
Michele Cooper (michele@mastrocomm.com)
Ari Edelman (aedelman@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700
