(VIENNA, VA) – Billy Casper Golf (BCG) – owner and operator of more than 130 golf courses, country clubs and resorts – has been selected by Morris County Park Commission to manage the award-winning Berkshire Valley Golf Course in Jefferson, NJ.
The Berkshire Valley addition increases BCG’s portfolio to 23 properties in the Northeast. In 2011 and early 2012, the company has assumed operation of 25 private, public and resort properties.
BCG will oversee all aspects of Berkshire Valley operations, including golf course and property maintenance, sales, marketing and public relations, staffing and training, merchandising, restaurant and banquet activities, special events and financial management.
The course will continue to be a facility of the Morris County Park Commission and an asset for residents of Morris County. Access to the tee time reservation system remains the same for registered golfers.
Since opening in 2004, Berkshire Valley has earned several honors, including Golf Digest “Best Places to Play,” ZAGAT “America’s Top Golf Courses” and Garden State’s “Top Municipal Golf Courses.”
“Billy Casper Golf’s track record of boosting performance at courses similar to Berkshire Valley resonated with the Commission,” says Renee Klose, Director of Golf for Morris County Park Commission. “The company’s operational know-how, personable service and high agronomic standards mean enjoyment for golfers each and every round.”
“An excellent course layout and gorgeous natural setting make for a strong backdrop at Berkshire Valley,” says Peter Hill, Chairman and CEO of BCG. “Local golfers will realize the Billy Casper Golf difference in short-order.”
BCG will enact its proprietary “BCGreen” initiative at Berkshire Valley to conserve, protect and enhance the environment. Berkshire Valley will enroll in the Audubon International “Certified Audubon Cooperative Sanctuary” program, increasing efficiencies in maintenance, energy, water, pesticides, fertilizer, equipment wear and labor.
Designed by Roger Rulewich, the 18-hole, 6,800-yard, par-71 Berkshire Valley Golf Course is a jewel atop the ridge of Green Pond Mountain. Expertly routed through 600 acres in the highlands of northwest New Jersey, Berkshire Valley opens with six holes carved through the forest with trees above and below the fairway, as well as elevation changes, create dramatic vistas. The remaining 12 holes are links-style with open fairways, rolling terrain, water features and bunkering.
A driving range and putting green allow golfers to hone their games between rounds. The PGA staff conducts private, small-group golf instruction as well as junior camps.
The expansive clubhouse includes a fully-stocked pro shop, grill room dining and conference room, making Berkshire Valley a natural setting for corporate outings, meetings and other social events.
For more information: 973.208.0018.
About Billy Casper Golf
Owner-operator of more than 130 golf courses, country clubs and resorts, BCG holds the second largest domestic portfolio. The company provides turnkey club management and favorable returns on investments for public-agency and private owners, developers and investors. Founded more than 20 years ago in cooperation with golf legend Billy Casper and headquartered in Vienna, VA, regional offices are strategically convenient to courses’ locales.
For more information: www.billycaspergolf.com, 703.761.1444.
About Buffalo Communications
Headquartered outside Washington, DC with offices in New York, Boston, Minneapolis, Pinehurst (NC) and Phoenix, Buffalo is a global golf-lifestyle public relations, branding, marketing-communications, graphics and strategic services firm. Buffalo employs its longstanding media and industry connections to help client-partners grow awareness, popularity and revenues. They include the LPGA, PGA National Resort & Spa, Sea Pines Resort, Fila Golf, Kaua’i Visitors Bureau, ECCO, Club Glove, Myrtle Beach Golf Holiday and Mission Hills Resort (China).
More information: www.buffalocommunications.com, 703.761.1444.
Contact:
Nick Lashinsky
Billy Casper Golf / Buffalo Communications
703.891.3324
nlashinsky@billycaspergolf.com
www.buffalocommunications.com
www.billycaspergolf.com
