Alpharetta, Georgia (May 7, 2012) – Affiniti Golf Partners (www.affinitigolf.com), one of the fastest growing golf management, marketing and development companies in the country, has retained Windfall Communications to plan and execute public relations initiatives for both Affiniti’s corporate operations and those of its 19 managed/owned golf course properties across the southeast and Caribbean.
Windfall is an Atlanta-based marketing communications firm founded in the 90s by company president Warren Grant to meet the branding goals of clients within the golf, resort and real estate development industries.
Over the years Windfall’s client list has included such industry leaders as the PGA TOUR’s World Golf Championships, Mountain Air Country Club, ProQuip Weatherwear, Clyde Johnston Designs, Precept Golf and the Ponte Vedra Inn & Club.
Grant is a long-time member of the Golf Writers Association of America. He also is a former vice chairman of the Georgia State Golf Association Public Relations and Magazine Committees, and past member of the Atlanta Convention & Visitors Bureau Marketing Committee and the Hilton Head Island Advertising Club Board of Directors.
According to Affiniti’s founding partner, Whitney Crouse, “The growth that our company has experienced over the past several years demanded closer attention to our strategic corporate and club public relations, and this seemed like a perfect time to engage Windfall, a company known for its integrity, agility, communications prowess and heartfelt sense for the spirit of golf in all its aspects.”
Crouse and Grant actually first worked together in 1982 as employees of The Hilton Head Company, one of the original developers of real estate and recreational amenities on the iconic resort island. Their respective marketing and operations expertise combined to stage both a Senior PGA TOUR event at Shipyard Plantation and the grand opening of the upscale golf and harbor community of Wexford Plantation.
Affiniti’s enhanced public relations function will serve both its corporate communications needs, and those of its high-profile managed clubs, situated from Atlanta to Charleston, and Williamsburg to Grand Bahama Island.
Added Crouse, ‘We consider public relations the completing element of the comprehensive and effective marketing program we bring to our managed courses. And working with Windfall we’ll definitely be hitting the ground running from day one.”
About Affiniti Golf Partners
Affiniti Golf Partners, LLC, is an Alpharetta, Georgia-based golf club management company, whose partners and principals have experience building, owning, and operating 70 plus clubs across the United States. The company currently manages 19 golf properties with more than 1,200 employees. Affiniti’s partners and principals have expertise in all aspects of club operations, including golf operations, merchandising, food and beverage, golf course and clubhouse construction and maintenance, accounting, finance, marketing, advertising, membership sales, administration, tennis, fitness, real estate sales and graphic design. It also has its own proprietary training division, Affiniti Universiti, which leads company members forward in their personal and professional development. For more information contact Affiniti Golf Partners at 678-679-0523 or visit online at www.affinitigolf.com.
Contact:
Megan Stuckey
Director of Marketing
Affiniti Golf Partners
770-475-2300 x105
Megan.Stuckey@affinitigolf.com
Warren Grant
Windfall Communications
404-266-2351
windfall72@aol.com
