FORT WALTON BEACH, Fla., May 8, 2012… Inspired by the popularity of the Think Golf It’s Friday Tour (TGIF TOUR™) — the golf industry’s largest grassroots consumer retail tour — and as the golf apparel market continues to enjoy steady growth, Edwin Watts Golf Shops (EWGS), one of the world’s largest specialty golf retailers with over 90 locations, today unveiled the TGIF TOUR Apparel Line™. The trendy new line, named after the Company’s popular consumer retail tour, will be available immediately across the Company’s portfolio of store locations and online at www.edwinwattsgolf.com.
To complement the PGA TOUR’s visit to the Jacksonville area, the TGIF TOUR Apparel Line™ will officially debut in conjunction with the week-long TGIF TOUR event, Wednesday, May 9 through Tuesday, May 14, at Edwin Watts Golf’s South 3rd Street location in Jacksonville Beach. The TGIF TOUR Apparel Line™ offers a stylish and economical collection of men’s polo shirts and shorts made from high-quality performance moisture wicking, breathable fabrics that perform in all conditions. With SRP’s ranging from $29.99 – $49.99, the TGIF TOUR Apparel Line™ serves to complement Edwin Watts Golf’s unmatched apparel offerings from the golf industry’s leading brands.
The TGIF TOUR™ event in Jacksonville Beach, which is free and open to the public, features on an exciting week of activities, providing consumers with the opportunity to test out the latest product innovations from leading brands, while tuning-up their game with custom club & ball fitting, customized swing analysis, and much more. The following is a schedule of brands that will have representatives onsite throughout the week:
Wednesday, May 9 – Wilson
Thursday, May 10 – TaylorMade
Friday, May 11 – Callaway
Saturday, May 12 – Adams
Monday, May 14 – Cleveland
In addition, the first 50 customers to attend the event each day will have the chance to win a new driver from the “vendor of the day.” For more information about the TGIF TOUR™ event at the shop in Jacksonville Beach, call 904-246-7893.
All TGIF TOUR™ events provide consumers with the opportunity to test out the latest new product innovations from golf’s leading brands, tune-up their game with performance club & ball fittings, register to win an assortment of prizes, enjoy special deals and much more. In addition, several PGA TOUR stars will make appearances at select locations throughout the year, sports radio stations will conduct live broadcasts, and the leading equipment manufacturers will support the events with their retail and TOUR vans on-site, while providing an assortment of giveaways.
Custom fitting will continue to be one of the primary activities at each respective TGIF TOUR™ event throughout the year. Edwin Watts Golf store associates and field representatives from the leading equipment brands will utilize the Company’s in-store launch monitors and swing analysis software to conduct custom fitting sessions, to match a golfer of any level with the proper equipment that fits his or her unique swing.
For more information about Edwin Watts Golf Shops or the new TGIF TOUR Apparel Line™, visit www.edwinwattsgolf.com.
About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world’s premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90+ domestic Retail Locations, eCommerce Internet site (www.edwinwattsgolf.com), Telephone/Catalog/Direct Mail sales (1.800.874.0146) and Digital Catalog (www.edwinwattsgolf.com/catalogs). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 43 years has earned the organization the right to be known as America’s Golf Club.
Contact:
Michele Cooper (michele@mastrocomm.com)
Tara Olivo (tara@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700
