Boston, MA – May 10, 2012 – VCT announced today that it has entered into a partnership with the New England Club Managers Association (NECMA). As part of its “CMAA Chapter Alliance program” (a custom member experience management solution offered to all 46 chapters of the CMAA), VCT will be working with NECMA to continuously enhance two-way member dialogue, benefit awareness and personalization.
Jeff Isbell, CCM, Board Member and Communications Chair for NECMA stated, “VCT has provided us with a communications program that reflects the value and professionalism that our Chapter represents. We’re confident that our members will become more engaged and aware of Chapter events and benefits as a result. The team at VCT has been extremely helpful in uncovering our member activation goals and aligning appropriate engagement solutions. They truly understand the challenges facing Chapter (and Club) leadership, and have provided necessary guidance and managed services to help us execute our communications more effectively to enhance our members’ overall experience.”
Lisa Smedberg, Vice President of Client Solutions for VCT stated, “We’re thrilled to be adding NECMA to our CMAA Chapter Alliance program. VCT remains focused on supporting the CMAA and its efforts nationwide. Our partnerships with the various chapters of the CMAA are extremely important to us as we are all adapting to the changing communications trends in the private club industry. During these times of transition, our team at VCT strives to be a source of inspiration, education, and innovation, helping club leadership take a proactive approach to enhancing the member experience at every touchpoint.”
About VCT
VCT is the leading Member Experience partner to distinguished private clubs nationwide. As the industry’s trusted “go-to” resource for Member Experience Management, VCT empowers club leadership to drive member loyalty and satisfaction by developing and managing personalized communications, services and benefits that engage members proactively, deepen club relationships, and deliver ongoing value for members-at every touchpoint. www.ExperienceVCT.com.
About NECMA
The New England Club Managers Association (NECMA), the original chapter of the Club Managers Association of America, was established in 1914 and has since been a leader in the advancement of opportunities for private club managers, and foremost, students of the culinary and hospitality industries. NECMA has more than 240 members who manage more than 150 private clubs in the New England area. The purposes of the New England Chapter are to provide education to persons connected with the management of clubs and other associations of similar character, to promote and encourage efficient and successful club management, and to advance friendly relations among its members. For more information about NECMA, visit our website at www.necma.org.
About CMAA
The Club Managers Association of America is the professional association for managers of leading private country, city, yacht, athletic, military and fraternal clubs in the United States and abroad. Founded in 1927, CMAA provides executive career services, a lifetime professional development program and a national trade magazine, Club Management, to its nearly 6,000 members. For more information about CMAA or its Certification Program, visit its website at www.cmaa.org.
Contact:
VCT Media Relations
617-566-7055 ext. 215
media@vctcorp.com
