Boston, MA – May 10, 2012 – VCT, the leading Member Experience partner to distinguished private clubs nationwide, announced today that its Member Experience Strategic Planning services are gaining traction in the industry as indicated by the company’s recent client engagements including: Hamilton Farm Golf Club, The Olympic Club, Baltusral Golf Club, The Los Angeles Country Club, The Westmoor Club, Big Canyon Country Club and Bonita Bay Club. VCT is working with leadership at these best-of-breeds clubs to enhance and institutionalize the Member Experience, engaging members on a personalized basis and deepening loyalty and satisfaction. By first helping its clients better understand their members, VCT’s hands-on team then works closely with club staff to develop a Strategic Communications Plan to better personalize communications, services and benefits that will drive higher value-at every touchpoint.
Lisa Smedberg, Vice President of Client Solutions at VCT stated, “Prestigious clubs understand the importance of continuously evolving to meet the changing preferences of its members. Our goal is to help make these great clubs even better by initiating communication practices that are driven by member behaviors and interests. In the long-term this will allow our club clients to deliver more personalized services and benefits that are sure to achieve the wow factor.”
Matthew Kovelan, Chief Operating Officer at VCT added, “Strategic planning has become such an important facet of club success and we’re thrilled to see that the industry is embracing the importance of Member Experience Management. Our goal at VCT is to be the “go-to” resource for clubs that understand the impact of both the Member Experience and driving higher value through personalized information and access points. Through a combination of strategic communications planning and execution, we’ve had success helping distinguished clubs drive member activation and satisfaction, and we look forward to doing the same for these premier organizations.”
About VCT
VCT is the leading Member Experience partner to distinguished private clubs nationwide. As the industry’s trusted “go-to” resource for Member Experience Management, VCT empowers club leadership to drive member loyalty and satisfaction by developing and managing personalized communications, services and benefits that engage members proactively, deepen club relationships, and deliver ongoing value for members-at every touchpoint. www.ExperienceVCT.com.
Contact:
VCT Media Relations
617-566-7055 ext. 215
media@vctcorp.com
