CLEARWATER, FL (May 14, 2012) — The International Licensing Industry Merchandisers’ Association (LIMA) signed a long-term global partnership with Assured Products Group (APGRP) to offer thousands of LIMA members’ real solutions to combat counterfeiting and improve license management. Many LIMA executives have first hand experience with traditional markings and security approaches including raids and said, “They just don’t work on a global scale.”
APGRP recently entered the golf industry with the hope of making a substantial impact in combating fraud and counterfeiting of golf clubs and other merchandise. APGRP solutions provide concept-through-consumption visibility with four key values:
• Product awareness and simple to use monitoring tools anytime worldwide.
• Identification and auditing of authorized and unauthorized products to government authorities for swift and meaningful intervention.
• Reports that provide actual customer consumption, emerging trends, and developing opportunities by brand, licensee, product, or however you manage market information.
• Remote license management and audit services at a fraction of the cost and time of existing high touch audit solutions
The program is being introduced through global conferencing and product demonstrations asking the question, “Do you know where your Licensed Products are?”
“This partnership will allow us to introduce Trusted Trade Environments™ to generate recurring revenue for brand owners while providing a safe and secure means for consumers to verify ownership and authenticity worldwide”, said Jim Chester, Assured Products Group CEO. “LIMA is the who’s who of licensing and brand management worldwide, and we are excited to offer solutions that ensure that brand owners are getting their rightful share of global sales revenue while growing brand awareness.”
The proliferation of production overruns and risk associated with parasitic branding is growing ten fold or more within months of product release. Some obsolete products are being offered directly to an unaware public from manufacturing origin causing significant brand erosion and corporate risk.
“It is not the same world even ten years ago and based upon our on-going research with current markings and security solutions, some very large brands will not be able to gain meaningful entry into emerging markets, much less maintain their existence in current ones, ” said Chester. “The real tragedy is that it can be prevented.”
About APGRP
Assured Products Group delivers critical services and systems to protect, grow, and differentiate client’s brands and product integrity worldwide. We fuse the best people, methodologies, and technologies to empower customer organizations with improved supply-chain awareness through product centricity. Our solutions deliver enhanced brand value with proven anti-counterfeit, diversion aware, and production overrun protection from concept through consumption.
Contact:
Assured Products Group
727-330-7543
info@apgrp.com
James Chester
PH: 727-330-7543
EM: jchester@apgrp.com