66% of the plastic cleat field wore the brand
BRENTWOOD, Tenn., May 15, 2012 … Softspikes®, the world’s best-selling golf cleat brand and maker of the #1 Cleat in Golf, was in full swing at The Players Championship this weekend. Two thirds of the plastic cleat field belonged to Softspikes/PrideSports in Ponte Vedre Beach, at what some call the ‘fifth major’ event of the year. An impressive 22 out of the top 29 plastic cleat wearing finishers donned Softspikes/PrideSports, with close to half of those choosing Cyclone, Softspikes’ newest cleat.
Cyclone has made a tremendous splash in the golf world since it’s debut just last year. With 21 tour wins under it’s belt, Cyclone has become the cleat of choice for many successful players on Tour. Using Softspikes’ Dynamic Cleat Technology, it delivers ideal traction and durability, both fundamental to a successful game of golf.
“We’re happy to see players put their trust in our brand during such an important event on Tour.” said John Hohman, Vice President of Marketing, PrideSports. “It’s confirmation to us that our uncompromising research and development of past and present products continues to be a success.”
Softspikes’ patented Dynamic Cleat Technology allows its cleats to be responsive to all terrains – Tee Boxes, Fairways, Roughs, Greens, etc – providing confidence on every swing of the club. In other words, longer drives, better iron shots and lower scores. For more information on Softspikes, please visit www.softspikes.com.
PrideSports was formed in January 2003 following Pride Manufacturing Company’s purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world’s premier golf accessories company, as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively. Today, PrideSports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.
Contact:
Lane Dycus
ldycus@pridesports.com
